4.4 video interaction storytelling

VIDEO INTERACTION STORYTELLING

INTERACTION AND COMMUNICATION THROUGH MOVIE

GABRIELE CARBONE

/Course: System Design for Sustainability (SDS) /Professor: Carlo Vezzoli -‐ Politecnico di Milano

INDACO dpt. -‐ DIS -‐ School of Design – Italy

AH Design ,TANGO , EU funded Project

01. MOTION GRAPHIC

‘…graphics that use video and/or anima=on techniques to create the illusion of moIon or a transforming appereance.’

VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE

01. MOVIE DESIGN/ WHAT

Design, producFon & direcFon of dynamic images with a special focus on languages, strategies and technics. A complex system, which propose soluIon for both tradiIonal and new media.


01. MOVIE DESIGN/ WHY

CommunicaGon through moGon: PLUS on values/quality

Giving a shape to the invisible, making it visible


02. FROM CONCEPT TO…

Serious gap once we need to step from the idea to a more execuGve phase

‘How do I let other see what’s in my mind?’



An important point: there are not strong rules BUT

Can be useful to get to some standards



Designing Audiovisuals: the main steps 1.   Pre-‐produc=on_ From the concept to the storyboard/

animaGc and all that comes before (organizing resources, strategy, logisGcs, etc...)

2.   Produc=on_ Make the idea execuGve: film shooGng and all that can turn the concept ‘real’

3.   Post-‐produc=on_ What came aXer and right before the project closing


03. PROJECTUAL STEPS

a. Subject

Straight from the filmic world

Concept = Subject The basic/essen=al projectual idea about the narraFon, ready for being verified



b. Treatment

Higher detail level ExausFve descripFon which consider =mes and places of the narraFon What happens? When? What do we see? …?



c. Storyboard

Things gets visual Straight visual representaFon of the treatments Places Characters & interacIons Kind of Camera Take(s) … *Can be analogic, digital, photographic (shooIngboard), etc…



c. Storyboard VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE


d. AnimaGc

One step beyond storyboard…

AnimaFc = Animated Storyboard TesFng Fme/contents basing on a project specificaFons Used for many purposes …present the commercial work to clients …preview live acIons scenes before they are shot …show product-‐service system ideas/concepts stakeholders’ interac=ons


04. FOCUS ON…

Anima=c: case studies


05. ANIMATIC: MAKING OF

AnimaGc as the animaIon and sonorizaIon of the storyboard previously made. Different tools, mul=ple choice From the basic level (iMovie, Windows Movie Maker) to the advanced (Adobe Premiere, Adobe AUer Effects, Apple Final Cut, etc…) for different level of detail.




a. Video: project se\ngs

Imgs resoluFon-‐mode/ 72 ppi (pixel per inches)/RGB color Aspect raFo/ more convenGonally 4:3 (es: 720x576) or 16:9 (es: 1024x576)



b. Video ediGng/composiGng

TransiFons/ Cut: shot A straight to shot B Crossfade: shot A merges/fades into shot B; useful for sequences of scenic shots, creaGng a mood – peaceful, relax, etc…-‐ slow the rhythm, … Fade in/out: From black/white to A (fade in); from A to black/white (fade out)



b. Video ediGng/composiGng

IMPORTANT to choose the right kind of transiGon

MORE IMPORTANT how the two shots will fit togheter

… what do you want to communicate? … do they fit correctly togheter? … do this help the narraIon? …



c. Audio se\ngs

Must be the more close to the final result …what music? …there’s some speaking? …where do I get my SFX? …do I have to register or should I buy?... DO Use CreaIve Commons/ self-‐made audio tracks DO NOT Use unauthorized/copyrighted material



d. Export se\ngs/Gps

VIDEO Compression: H264/ AnimaIon Format: .mov/.avi format (mac/pc user) Pixel aspect ra=o: Square Pixel AUDIO Format: .wav/.aiff format (high quality – low compression)


THANK YOU

Moviedesign.org Videocopilot.net

Vimeo.com MoGonographer.com CreaGvecommons.org

4.4 video interaction storytelling

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