Making public true partners in N1N1 response

Creative two-way use of social media

W. David StephensonStephenson StrategiesOctober 29, 2009

Social Media stimulate emergent behavior vital in crises• networked making them more robust than

traditional, centralized and broadcast one-to-many notification services.

• two-way, so that they can gather information from the public, not just distribute it from authorities

• packet- and IP-based

• Facilitate emergent behavior by capitalizing on an existing social network – even if it is only virtual

not enough to use the social media as alternative broadcast technology. Real value comes from two way-communication and using them to make the public true partners in preparation and response, providing reliable, actionable information, lending their personal credibility to the effort, and so on.

Build relationship in advance

Follows 2000 Follows 25

Use wiki for real-time accuracy, crowdsourcing

For more information on “networked disaster management”

Contact:

W. David Stephenson

Stephenson Strategies

508 740-8918

Twitter: DavidStephenson

D.Stephenson@stephensonstrategies.com