Stephenson H1 N1 2
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Making public true partners in N1N1 response Creative two-way use of social media W. David Stephenson Stephenson Strategies October 29, 2009
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Making public true partners in H1N1 preparation & response through creative use of social media tools such as Twitter and wikis. My presentation for a 10/29/09 webinar also involving presos by Google, Microsoft & CDC.
Transcript of Stephenson H1 N1 2
Making public true partners in N1N1 response
Creative two-way use of social media
W. David StephensonStephenson StrategiesOctober 29, 2009
Social Media stimulate emergent behavior vital in crises• networked making them more robust than
traditional, centralized and broadcast one-to-many notification services.
• two-way, so that they can gather information from the public, not just distribute it from authorities
• packet- and IP-based
• Facilitate emergent behavior by capitalizing on an existing social network – even if it is only virtual
not enough to use the social media as alternative broadcast technology. Real value comes from two way-communication and using them to make the public true partners in preparation and response, providing reliable, actionable information, lending their personal credibility to the effort, and so on.
Build relationship in advance
Follows 2000 Follows 25
Use wiki for real-time accuracy, crowdsourcing
For more information on “networked disaster management”
Contact:
W. David Stephenson
Stephenson Strategies
508 740-8918
Twitter: DavidStephenson
