Google Confidential and Proprietary 1

Stephany van Willigenburg

New Products & Solutions –

Google UK

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Building Better

Connections

through Mobile &

Social

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Google Hangouts & Google+

http://www.youtube.com/watch?v=y1Uv7as5ZmI

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changing The world around us is

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reasons Three main

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70

%

of the UK will

have 4G coverage

by the end of 2013

SPEED

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ACCESSibili

ty £83

The average

price of an entry

level smartphone

has fallen to

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44

%

of UKs population

visits price

comparison sites

INFORMATI

ON

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Today’s consumer is … different

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1 2 3 4 5

CONNE

CTED

Today’s

consumer is

EMPOWE

RED

Today’s consumer

is

SAVVY Today’s

consumer is

BUSY Today’s

consumer is

EXPECTAT

IONS

Today’s consumer

has high

TRENDS Five Consumer

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WHENEVER

,

WHEREVER

48%

40%

28%

Increase in time spent

online in two years

Of time spent online

is via mobile

of all UK adults use

2+ devices to go

online

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www

Understandi

ng

the value of

mobile

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Applying the desktop model to Mobile: The right

approach? �

£600K

Q3

Investment

£300K ROI (-50%)

10K Orders @ £30

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Mobile conversions take new forms

*Source: Deloitte Digital 2012

On the mobile

web

From apps

Cross device

Via phone

call

In-

store

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Assigning Value to Mobile Conversions Considering all mobile conversion types

£600K Q3

Investment

£300

K ROI (-

50%)

10K Orders @

£30

£780

K ROI

(+30%)

60K Calls

@ £3/call

100K Direction

clicks

@ £2/click

20K App

downloads

@

£5/download

190K Total

conversions

10K Orders @

£30

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Develop a cross platform digital

strategy

WHAT SHOULD YOU BE DOING?

Ensure your customers have a

great user experience across all

platforms by developing mobile

and tablet optimised sites

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KEEPING

UP WITH

THE

CONSUME

R

In this age of multi-device

usage, we thought consumers

would find it useful if they could

quickly access their open tabs

across multiple devices.

TAB SYNCING IN

CHROME

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Live Demo reference slides – Google Chrome cross device browsing

Google.com/chrome

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Live Demo – Google+ and Google chrome web experiments from mobile/ipad scan the qr code

http://odem.chromeexperiments.com/LVeIWW

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Google Maps results

list can be filtered by

preference.

My colleague Chris is

in my Google+

Circles so his review

is instantly included.

Live Demo – Social in Google Maps

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Live Demo – 3D Maps

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Google Glass

http://www.youtube.com/watch?v=9c6W4CCU9M4

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Thank you!

Stephany@google.com

@Svdubs

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Google self driving cars