Stephany Van Willigenburg - Google
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Transcript of Stephany Van Willigenburg - Google
Google Confidential and Proprietary 1
Stephany van Willigenburg
New Products & Solutions –
Google UK
Google Confidential and Proprietary 2
Building Better
Connections
through Mobile &
Social
Google Confidential and Proprietary 3
Google Hangouts & Google+
http://www.youtube.com/watch?v=y1Uv7as5ZmI
Google Confidential and Proprietary 4
changing The world around us is
Google Confidential and Proprietary 5
reasons Three main
Google Confidential and Proprietary 6
70
%
of the UK will
have 4G coverage
by the end of 2013
SPEED
Google Confidential and Proprietary 7
ACCESSibili
ty £83
The average
price of an entry
level smartphone
has fallen to
Google Confidential and Proprietary 8
44
%
of UKs population
visits price
comparison sites
INFORMATI
ON
Google Confidential and Proprietary 9
Today’s consumer is … different
Google Confidential and Proprietary 10
Google Confidential and Proprietary 11
1 2 3 4 5
CONNE
CTED
Today’s
consumer is
EMPOWE
RED
Today’s consumer
is
SAVVY Today’s
consumer is
BUSY Today’s
consumer is
EXPECTAT
IONS
Today’s consumer
has high
TRENDS Five Consumer
Google Confidential and Proprietary 12
WHENEVER
,
WHEREVER
48%
40%
28%
Increase in time spent
online in two years
Of time spent online
is via mobile
of all UK adults use
2+ devices to go
online
Google Confidential and Proprietary 13
www
Understandi
ng
the value of
mobile
Google Confidential and Proprietary 14
Applying the desktop model to Mobile: The right
approach? �
£600K
Q3
Investment
£300K ROI (-50%)
10K Orders @ £30
Google Confidential and Proprietary 15
Mobile conversions take new forms
*Source: Deloitte Digital 2012
On the mobile
web
From apps
Cross device
Via phone
call
In-
store
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Assigning Value to Mobile Conversions Considering all mobile conversion types
£600K Q3
Investment
£300
K ROI (-
50%)
10K Orders @
£30
£780
K ROI
(+30%)
60K Calls
@ £3/call
100K Direction
clicks
@ £2/click
20K App
downloads
@
£5/download
190K Total
conversions
10K Orders @
£30
Google Confidential and Proprietary 17
Develop a cross platform digital
strategy
WHAT SHOULD YOU BE DOING?
Ensure your customers have a
great user experience across all
platforms by developing mobile
and tablet optimised sites
Google Confidential and Proprietary 18
KEEPING
UP WITH
THE
CONSUME
R
In this age of multi-device
usage, we thought consumers
would find it useful if they could
quickly access their open tabs
across multiple devices.
TAB SYNCING IN
CHROME
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Live Demo reference slides – Google Chrome cross device browsing
Google.com/chrome
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Live Demo – Google+ and Google chrome web experiments from mobile/ipad scan the qr code
http://odem.chromeexperiments.com/LVeIWW
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Google Confidential and Proprietary 22
Google Confidential and Proprietary 23
Google Maps results
list can be filtered by
preference.
My colleague Chris is
in my Google+
Circles so his review
is instantly included.
Live Demo – Social in Google Maps
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Live Demo – 3D Maps
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Google Confidential and Proprietary 26
Google Glass
http://www.youtube.com/watch?v=9c6W4CCU9M4
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Google self driving cars