Post on 23-Jan-2018
How the Best Companies
Use Salesforce
How the Best Companies
Use Salesforce
Today’s Speakers
Jonathan
StaleyGlobal Director of Campaigns
Bluewolf
Corinne
SklarGlobal CMO
Bluewolf
Adam
BataranSenior Director of Analytics
Bluewolf
Here we go
The Making of SOSF
Three Key Trends
The Best Companies
The Making of
The State of Salesforce
50
1,700
110,000
Three Key Trends
01Companies are
ready for intelligent
applications.
From predictive
to intelligent
- White space and cross sell
- Identify target selling opps
- Built into Salesforce workflows
- Automated activities so employees
can focus on customer moments
02User experience is
more than mobile.
03Imperfect data isn’t
slowing innovation.
How AmerisourceBergen
Unlocked the Data
They Have Now- 80% of data is dark and unstructured
- Cognitive AI makes unstructured
data accessible
- AmerisourceBergen turned to Wave
Analytics
- Integrated workflows between
Salesforce orgs
What are
the best
doing?
They’re investing in
analytics and intelligent
applications.
75%of companies increasing investment in
analytics can cite revenue gains as a
measurable business outcome
attributable to their use of Salesforce.
o Answer the top 5 most frequently
asked questions
o Simplify data and dashboards
o Establish a data-driven culture
They’re integrating
multiple Salesforce
clouds.
80%of companies that have integrated one
or more clouds say they see greater
value in Salesforce today than they did
12 months ago.
o Identify outdated processes and
prioritize investments
o Establish a CRM roadmap to
increase breadth of clouds
o Align new cloud capabilities to
specific business outcome strategies
o The state of things today: high-
volume call center
They’re not stuck to the
status quo.
52%of companies are releasing changes to
their Salesforce instance at least
monthly.
o Governance
o Creativity
o Culture of innovation
They’re focused on user
experience design for
customers and
employees.
69%of companies say it’s easier to use their
Salesforce instance today than it was 12
months ago.
o Invest in experience
o Focus on most frequent tasks, in
context
o Measure, test
Explore the
Digital
Experience
Bluewolf.com/sosf
Connect with Us
Jonathan Staley
@jonathan_staley
Corinne Sklar
@csklar
Adam Bataran
@adambataran