How the Best Companies

Use Salesforce

How the Best Companies

Use Salesforce

Today’s Speakers

Jonathan

StaleyGlobal Director of Campaigns

Bluewolf

Corinne

SklarGlobal CMO

Bluewolf

Adam

BataranSenior Director of Analytics

Bluewolf

Here we go

The Making of SOSF

Three Key Trends

The Best Companies

The Making of

The State of Salesforce

50

1,700

110,000

Three Key Trends

01Companies are

ready for intelligent

applications.

From predictive

to intelligent

- White space and cross sell

- Identify target selling opps

- Built into Salesforce workflows

- Automated activities so employees

can focus on customer moments

02User experience is

more than mobile.

03Imperfect data isn’t

slowing innovation.

How AmerisourceBergen

Unlocked the Data

They Have Now- 80% of data is dark and unstructured

- Cognitive AI makes unstructured

data accessible

- AmerisourceBergen turned to Wave

Analytics

- Integrated workflows between

Salesforce orgs

What are

the best

doing?

They’re investing in

analytics and intelligent

applications.

75%of companies increasing investment in

analytics can cite revenue gains as a

measurable business outcome

attributable to their use of Salesforce.

o Answer the top 5 most frequently

asked questions

o Simplify data and dashboards

o Establish a data-driven culture

They’re integrating

multiple Salesforce

clouds.

80%of companies that have integrated one

or more clouds say they see greater

value in Salesforce today than they did

12 months ago.

o Identify outdated processes and

prioritize investments

o Establish a CRM roadmap to

increase breadth of clouds

o Align new cloud capabilities to

specific business outcome strategies

o The state of things today: high-

volume call center

They’re not stuck to the

status quo.

52%of companies are releasing changes to

their Salesforce instance at least

monthly.

o Governance

o Creativity

o Culture of innovation

They’re focused on user

experience design for

customers and

employees.

69%of companies say it’s easier to use their

Salesforce instance today than it was 12

months ago.

o Invest in experience

o Focus on most frequent tasks, in

context

o Measure, test

Explore the

Digital

Experience

Bluewolf.com/sosf

Connect with Us

Jonathan Staley

@jonathan_staley

Corinne Sklar

@csklar

Adam Bataran

@adambataran