STARTUPS GETTING

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STARTEDIDEA TALKS:

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STARTUP NARRATIVE

got my logo & business cards this is gonna be huge!

pitch, pitch, pitch gotta hire that CTO

business plan of course I’m right

eureka! an idea grandma loved it

success! we’re a startup now

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what is a startup?

“A ‘startup’ is a company that is confused about -

1. What its product is.

2. Who its customers are.

3. How to make money.”~ Dave McClure

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66% chance you’re wrong

“Of the 26 companies that I consider realized, 17 of them made complete transformations or partial transformations of their businesses between the time we invested and the time we sold. That means there’s a 2/3 chance you’ll have to significantly reinvent your business…”~ Fred Wilson

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FOUNDERS / IDEAS

FOUNDER IDEA>

3 THINGSGREAT FOUNDERS DO

FIND THE FLAMESGreat founders are firefighters.

(paint job) (leaky roof) (the house is on fire!)

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STARTUP MINDSET

CAN WE BUILD IT? vswhat can I do? what does the customer need?

SHOULD WE BUILD IT?

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empathy

Personally experience your customers’ perspective

Seeing what people really do, not just what they say.

Understanding why people say what they say.

IDEA SEARCHING FOR A PROBLEM

don’t be an

FAIL LEARN FASTGreat founders are explorers.

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search vs execute

A startup inherently operates in the unknown. You can’t execute your way to value discovery.

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STARTUP DEFINED

STARTUP PAIN ELIMINATOR=

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BUILD MEASURE LEARN FEEDBACK LOOP

PROCESS OF DISCOVERY

FOLLOW THE EVIDENCEGreat founders are detectives.

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startup path • Identify assumptions • Run effective behavioral

experiments testing assumptions

• Make evidence-based decisions

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HOW TO LEARN

ENJOY THE JOURNEY

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REAL STARTUP JOURNEY

empathy wow, I understand

really!? another opportunity

nope! hit a wall

nope! hit a wall

learn more! iterate

big signal on the right path

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ASSUME YOU’RE WRONG – TRIANGULATION

GOODBYE, OLD-SCHOOL BRANDING.

HELLO, INNOVATION#TheLeanBrand @JeremiahGardner

@JeremiahGardnerwww.MovesTheNeedle.com

jeremiah@movestheneedle.com

We’ve advised the innovation practices of:

www.JeremiahGardner.com

•Author, The Lean Brand •Principal, Moves The Needle •Startup Mentor & Advisor •Enterprise Innovation Catalyst