Startups Getting Started
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Transcript of Startups Getting Started
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STARTUPS GETTING
@JeremiahGardner
STARTEDIDEA TALKS:
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@JeremiahGardner
STARTUP NARRATIVE
got my logo & business cards this is gonna be huge!
pitch, pitch, pitch gotta hire that CTO
business plan of course I’m right
eureka! an idea grandma loved it
success! we’re a startup now
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@JeremiahGardner
what is a startup?
“A ‘startup’ is a company that is confused about -
1. What its product is.
2. Who its customers are.
3. How to make money.”~ Dave McClure
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@JeremiahGardner
66% chance you’re wrong
“Of the 26 companies that I consider realized, 17 of them made complete transformations or partial transformations of their businesses between the time we invested and the time we sold. That means there’s a 2/3 chance you’ll have to significantly reinvent your business…”~ Fred Wilson
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@JeremiahGardner
FOUNDERS / IDEAS
FOUNDER IDEA>
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3 THINGSGREAT FOUNDERS DO
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FIND THE FLAMESGreat founders are firefighters.
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(paint job) (leaky roof) (the house is on fire!)
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@JeremiahGardner
STARTUP MINDSET
CAN WE BUILD IT? vswhat can I do? what does the customer need?
SHOULD WE BUILD IT?
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@JeremiahGardner
empathy
Personally experience your customers’ perspective
Seeing what people really do, not just what they say.
Understanding why people say what they say.
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IDEA SEARCHING FOR A PROBLEM
don’t be an
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FAIL LEARN FASTGreat founders are explorers.
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@JeremiahGardner
search vs execute
A startup inherently operates in the unknown. You can’t execute your way to value discovery.
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@JeremiahGardner
STARTUP DEFINED
STARTUP PAIN ELIMINATOR=
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@JeremiahGardner
BUILD MEASURE LEARN FEEDBACK LOOP
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PROCESS OF DISCOVERY
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FOLLOW THE EVIDENCEGreat founders are detectives.
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@JeremiahGardner
startup path • Identify assumptions • Run effective behavioral
experiments testing assumptions
• Make evidence-based decisions
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@JeremiahGardner
HOW TO LEARN
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ENJOY THE JOURNEY
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@JeremiahGardner
REAL STARTUP JOURNEY
empathy wow, I understand
really!? another opportunity
nope! hit a wall
nope! hit a wall
learn more! iterate
big signal on the right path
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@JeremiahGardner
ASSUME YOU’RE WRONG – TRIANGULATION
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GOODBYE, OLD-SCHOOL BRANDING.
HELLO, INNOVATION#TheLeanBrand @JeremiahGardner
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@JeremiahGardnerwww.MovesTheNeedle.com
We’ve advised the innovation practices of:
www.JeremiahGardner.com
•Author, The Lean Brand •Principal, Moves The Needle •Startup Mentor & Advisor •Enterprise Innovation Catalyst