Promotional Materials

Makeover

Before At a glance, it was difficult to tell one piece of collateral

from another.

Older photos included outdated organizational logos.

Information on accomplishments needed updating and clarification.

Contact information was out-of-date.

After The one-pagers for the state organization and for each city

chapter are similar enough to retain branding, but distinct enough for tailored use and at-a-glance recognition.

New elements include infographics that draw from the organizational logo and add pops of color from the organizational color scheme.

Photos and copy are location-specific, up-to-date, and designed to convey personality quickly, as well as provide detailed information on closer examination.

Campaign Materials I wrote and designed the following event flier,

explanatory one-pager and “pop quiz” to support a campaign called Great Schools for Every Child. The campaign’s initial focus was on the impact of great teachers.