Stand.beforeafter
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Transcript of Stand.beforeafter
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Promotional Materials
Makeover
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Before At a glance, it was difficult to tell one piece of collateral
from another.
Older photos included outdated organizational logos.
Information on accomplishments needed updating and clarification.
Contact information was out-of-date.
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After The one-pagers for the state organization and for each city
chapter are similar enough to retain branding, but distinct enough for tailored use and at-a-glance recognition.
New elements include infographics that draw from the organizational logo and add pops of color from the organizational color scheme.
Photos and copy are location-specific, up-to-date, and designed to convey personality quickly, as well as provide detailed information on closer examination.
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Campaign Materials I wrote and designed the following event flier,
explanatory one-pager and “pop quiz” to support a campaign called Great Schools for Every Child. The campaign’s initial focus was on the impact of great teachers.
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