10 Reasons How Talent Attraction & Social Media Collide!

Steve Ward – CloudNineTwitter - @CloudNineRec

• Award-Winning Recruiters of Social Media & Digital Comms Talent

• Building a Talent Network for 4 years

• Specialists in Social Media as a business tool – by industry knowledge

• I listen, a lot…

How do WE know….?

Our Philosophy

PEOPLE

KNOW

UNDERSTAND

TALK

TALK LEARN

STIMULATE

TRUST

BUILD NETWO

RK

1. Be READY to be Social

This means… • Make sure you can execute social

recruiting – i.e. have the right talent in place

• Build a strategy for communication that is effective to your means

• Understand where your target talent pools exists

• Know what value you can give / content

AND…

BE PREPARED TO PLAY THE

LONG GAME…

...AS WELL AS THE SHORT GAME.

2. Identify Your Talent

Know WHO you want to find…

And 3. Know where they are…

And where they are not…

4. Build a Position of Authority…

• Play an integral part in the industry

• Stay on the pulse of industry affairs

• Be integral to their existence & career

• Thought-leaders in career development

• Facilitate learning and networking

• Stimulate the market • Build an Advocate network • Build a trusted following

5. Talent Acquisition

is NOT a Desk

Job!!…

6. Build Employer Brand…

You can have the best talent strategy in the world – but if your reputation as an employer is average – then your hiring success, will be average

DO THE BEST PEOPLE IN THE MARKET WANT TO WORK FOR YOU?…

7. Source Effectively… Research advanced sourcing

techniquesGoogle Searche

sGoogle+ RecruitE

M

LinkedInFacebook Graph Search

Twitter Profile Search

8. The Interview Process & Referral Recruiting

INTERVIEWING IS COMPANY MARKETING

Create a GREAT interview experience

…AND REJECT WITH CARE!!

9. Build Relationships & Talent Communities…

Yes, I said the `T C`

phrase…!!

10. Be Speculative. Plan For the Future

• Talent Acquisition is a Consultancy Process

• Why do Talent teams only interview people for current roles?

• Set Targets in key areas & build pipeline

Thank you very much…

Steve WardCloudNine Social Media & Digital Talent

Email: steve@cloudninerec.co.uk Twitter: @CloudNineRec