Xavier UniversityEvent Management

Lecture NotesMarch 26, 2014

Jackie Reau

Corporate Sponsorships

• Aha Moment from your research and essay?

Trends in Sports Tourism

Annual Scorecard with Holistic Metrics

Trends in Sports Tourism

Narrative Report

Trends in Sports Tourism

Community Analysis: LPGA

Trends in Sports Tourism

Create an Advocacy Group: New Revenue

In-Class Groups Discussion

• Create a new revenue idea for the Greater Cincinnati Sports Corporation that meets the following:

– Raises a minimum of $50,000 annually– Involves a minimum of 100 people– Creates a minimum of two organization advocacy

opportunities

Group Project Expectations

• Clear understanding of the bid and its expectations• Professional Presentation in Power Point and Report

Style (typed, typo-free)• Full group participation among all members• Creativity in presentation using industry sources

and/or inventive ideas

Group Project Presentation Dates

• April 9– Team Brandon– Team Brenda– Team Alex

• April 16– Team Jim– Team Evan

Sport Event Audit

• No Class Next Week, Attend a Live Sporting Event• Use outline from first class discussion• Written assignment due in typed format with – Summary– Scoring method– Total score– Any recommendations for improvement

Future Dates

• April 2: NO CLASS. Attend a live sporting event for audit.

• April 9: CLASS PROJECTS PRESENTATIONS

– Sporting Event Audit due in class.

• April 16: CLASS PROJECTS PRESENTATIONS

• April 23: NO CLASS

• May 4: FLYING PIG MARATHON- REQUIRED CLASS EVENT