Entertainment, Sports, and Tourism

Chapter 16Hailey Mullen

Though Corporate Public Relations is the most popular subset, there are several other segments to the

Public Relations sector. These include the promotion of

personalities, events, sports, and travel.

Introduction

Personality Promotion As with promoting a

company or product, PR practitioners follow a step-by-step process to promote individuals as well

Step 4: Determine why

you wish to promote the

client; promote a book or

movie, draw awareness to a product or just publicize the

individual

Step 1: Draw out

details from client

interviews

Step 2: Create a

basic client

biography

Step 3: Create a media kit including photos,

videos and the bio for extensive

distribution

Step 5: Decide which

audiences are the most

important to reach

Step 6: Reach out to program

directors in order to arrange

interviews with the client

Event Promotion

The primary goal of any campaign for event promotion is to sell tickets

The Drip-Drip-Drip

Method

A steady output of information about the event is produced

Media visits the set, conducts interviews and reviews

Target audiences are defined

Promotions are created and released to appeal to the target audience

PR creates “hype”

The heaviest barrage of publicity is released right before the event’s opening

Sports PR professionals use the same tools as other PR professionals (media kits, interviews, statistics, etc.) but also try and stir emotion. This means creating excitement for upcoming events, attempting to create loyalty and linking teams to their “hometowns” to foster the idea that athletes are representatives of their people.

Sports Promotion

Sports PR professionals must also manage sponsorships; It’s estimated that $45 billion is spent annually on sponsoring sports events worldwide.

Sports and Personality promotions collide when publicists build up the image of star players. The public loves and wants sports heroes, so a team’s publicist must also have personality promotion skills

Sports Promotion

Travel Promotion

According to the U.S. Travel Association, travel and tourism is a $759 billion industry and accounts for one out of every nine jobs in America

3. Making certain that visitors are

comfortable, well-treated

and entertained

2. Arranging for the

travelers to reach their destination

1. Stimulating a

public’s desire to visit

a place

The Three Step Practice

Interest in travel is stimulates via pictures, videos, brochures, magazine or newspaper articles, and travel writers or bloggers.

Travel appeals to almost everybody, so in order to target specific audiences Travel PR professionals rely on “packaged” usually consisting of arrangements for housing, transportation, excursions, meals, and an escort to handle details.

Travel Promotion

Though the process for creating a campaign is mostly the same, the differences between corporate, personality, event, sports, and travel PR stem from what they are promoting. Each takes its own individual knowledge and skill, as well as a personal touch. At the end of the day, you wouldn’t promote a Beyoncé the same way you would promote Puerto Rico or The Pittsburgh Steelers.

Summary