ERSONAL BRANDING FOR CAREER SUCCESS

Who Are You? We Really Want To Know!

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What is a Personal Brand?

• Why it is important• What it will do for you• How to craft it• How to put it to work for you

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The Problem

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The Problem

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The Problem

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The Good News

8Nirav Mehta Personal Brand

Who Are You? We Really Want To Know!

What is Personal Branding?

Definition: The process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with an authentic, consistent message and image to achieve a specific goal.

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A Personal Brand is…

• What you do better than others

• What you are passionate about

• What organizations will value about you

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BRAND

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BRAND PERSONAL BRAND

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BRAND

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BRAND PERSONAL BRAND

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BRAND

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BRAND PERSONAL BRAND

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If you were a brand,what brand would

you be?

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BRAND PERSONAL BRAND

YOU?

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What Brand Are You?

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Crafting Your Personal Brand

• Value Proposition: What do you stand for?

• Differentiation: What makes you stand out?

• Marketability: What makes you indispensable?

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Crafting Your Personal Brand

• Research, listen and record

• Ask others, “What value do I provide?”

• Return to confirm your analysis

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Online Research

• Google

• Addictomatic.com

• Onlineidcalculator.com

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Where are you?

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Personal Brand Do’s & Don’ts

Your Personal Brand Statement should be

Your Personal Brand Statement shouldn’t be

First person Short MalleableAuthenticEmotiveFunOut of the ordinaryPersonalLastingRepeatableVisual

LongJargonA generic job descriptionNarrowUninspiringTypicalA summary of your resumeForgettable

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The Personal BrandLitmus Test

• Is my personal brand statement unique?

• Is it authentic?  • Does it describe what I would do for

you?  • Can you tell how I would achieve

those results?

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Personal Brand Statements

• I spot, recruit, develop, retain and energize talent.• I am a career catalyst for visionary, gutsy, fun CEOs.• I create an active, striving learning communities in which I

am one of the learners. • I am a disruptive leader making global computer markets

sizzle.• I make words do wonders for you.• I am an organized, creative, passionate community

coordinator in Cincinnati• I help job seekers become treasure hunters.• I recruit talented professionals so fast you'll freak.

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Now it’s your turn

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Your pb brand plan

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Next Steps

• Join one new community and put your personal brand statement to work

• Review your resume

• Write a new cover letter

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