Sperlingreene Personal Branding Presentation V2
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Transcript of Sperlingreene Personal Branding Presentation V2
ERSONAL BRANDING FOR CAREER SUCCESS
Who Are You? We Really Want To Know!
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What is a Personal Brand?
• Why it is important• What it will do for you• How to craft it• How to put it to work for you
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The Problem
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The Problem
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The Problem
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The Good News
8Nirav Mehta Personal Brand
Who Are You? We Really Want To Know!
What is Personal Branding?
Definition: The process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with an authentic, consistent message and image to achieve a specific goal.
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A Personal Brand is…
• What you do better than others
• What you are passionate about
• What organizations will value about you
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BRAND
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BRAND PERSONAL BRAND
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BRAND
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BRAND PERSONAL BRAND
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BRAND
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BRAND PERSONAL BRAND
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If you were a brand,what brand would
you be?
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BRAND PERSONAL BRAND
YOU?
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What Brand Are You?
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Crafting Your Personal Brand
• Value Proposition: What do you stand for?
• Differentiation: What makes you stand out?
• Marketability: What makes you indispensable?
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Crafting Your Personal Brand
• Research, listen and record
• Ask others, “What value do I provide?”
• Return to confirm your analysis
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Online Research
• Addictomatic.com
• Onlineidcalculator.com
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Where are you?
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Personal Brand Do’s & Don’ts
Your Personal Brand Statement should be
Your Personal Brand Statement shouldn’t be
First person Short MalleableAuthenticEmotiveFunOut of the ordinaryPersonalLastingRepeatableVisual
LongJargonA generic job descriptionNarrowUninspiringTypicalA summary of your resumeForgettable
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The Personal BrandLitmus Test
• Is my personal brand statement unique?
• Is it authentic? • Does it describe what I would do for
you? • Can you tell how I would achieve
those results?
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Personal Brand Statements
• I spot, recruit, develop, retain and energize talent.• I am a career catalyst for visionary, gutsy, fun CEOs.• I create an active, striving learning communities in which I
am one of the learners. • I am a disruptive leader making global computer markets
sizzle.• I make words do wonders for you.• I am an organized, creative, passionate community
coordinator in Cincinnati• I help job seekers become treasure hunters.• I recruit talented professionals so fast you'll freak.
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Now it’s your turn
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Your pb brand plan
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Next Steps
• Join one new community and put your personal brand statement to work
• Review your resume
• Write a new cover letter
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