May 27, 2015 – 1:00PM EDT

Sponsored by:

Government Social Media, LLC & Emerging Local Government Leaders (ELGL)

#AskFacebookKatie

Moderated by Luke Stowe, City of Evanston, IL

@LukeStowe

Facebook for Government – Q&A

Katie Harbath & Kristy Dalton

Thank you sponsors!

facebook.com/katieharbath

@katieharbath

katieharbath@fb.com

Katie Harbath, Facebook

Global Politics and Government

Outreach Manager

facebook.com/governmentsocialmedia

@governmentsm

kristy@governmentsocialmedia.com

Kristy Dalton, CEO

Government Social Media, LLC

Katie Harbarth’s Presentation

Governments on Reaching, impacting, and

activating citizens at scale

Katie Harbath Global Lead, Politics and Government Outreach

Facebook worldwide: 1.4 billion+

186M people monthly

Facebook in the United States

160M people monthly

on mobile

74%

return every day

1 Choose a lasting page name & URL

2 Set appropriate administrator roles

3 Publish Comments Policy

4 Inform content and ads with Page Insights

5 Schedule and target page posts appropriately

Everything Starts with Your Page

1 Personal accounts

2 Business Manager

3 Admin Roles

4 Adding new admins

Administrating Your Page

1 Strong Password

2 Login Alerts/Notifications

3 Secure email account

4 One-Time Passwords

5 Facebook.com/hacked

Securing Your Account

Wasted time

What are we trying to solve for?

• Shared log-ins / grey accounts • Permissions • Password updates • Log-in/out • New / old employees

• Ad account creation • Cumbersome • Multi-touch communications • Credit

• Book of Business Management • Excel tracking docs

• Tools • Power Editor • Ads Manager • Page Manager • Page Insights

Key benefits of Business Manager Everything in one place Manage all your Facebook Pages and ad accounts and give people access without sharing login details.

See talking points in notes below. Do not share in PPT format

w/ clients.

Include other slides in long-form version

(hidden / greyed out).

Keep work separate You don't need to be friends with anyone from work to get access to Pages and ad accounts.

Increased control Clearly see who has access to your Pages and ad accounts, and remove or change their permissions.

Work faster and better Reduce the time it takes to set up and manage your ad accounts and Pages so it's easier to grow your business.

But most will discover your content in News Feed

1 Pages are a source, not a destination

2 Creativity and authenticity are rewarded

3 Keep content succinct, timely & visual

4 Post engaging updates roughly once per day

5 Host regular “Q&A” sessions

Facebook Newsfeed

Source: TechCrunch - http://techcrunch.com/2014/04/03/the-filtered-feed-problem/

visual authentic social informative

Upload videos directly to

Facebook.

Highlight unique photos and

original graphics.

visual

post engaging content

Share your story.

Post updates from your public and

your personal life; help voters learn

more about you.

Bring people along on the

campaign.

authentic

bring people behind the scenes

Post before, during, and after

Use photo and video to

display the roles and duties of

responders

Use hashtags to increase

exposure and discussion

Communicate during disasters

informative

Tag other Pages (surrogates,

allies, media, etc.) and

locations you visit.

Use hash tags to give your

audience more context.

social

make your content social

Engage your fans by hosting a live

Q&A, and regularly replying to their

questions and comments.

Regular engagement creates new

advocates.

social

build a community

Page Insights

Post when your fans are on

Facebook

Post when your fans are on

Facebook

Schedule Posts Be posting regular content even when

you can’t be available

Target Posts Send content to only some of your

fans based on gender or age

Next Steps

Questions?

Kristy Dalton’s Presentation

Kristy  Dalton  h"p://GovernmentSocialMedia.com  h"p://GovGirl.com    

@kristydalton22  #govgirl  

h"p://GSMCON.com  

#GSMCON  Recap  • 365  parEcipants  • 55  speakers  

• 30  sessions  • Announcements  

#GSMCON  2016  • April  5-­‐8,  2016  • Reno,  Nevada  • Offsite  acEviEes  

• Repeat  &  new  sessions  • More  PowerTalks  

Government  Social  Media  Effort  Formula

  Audience  PercepEon  of  Boring  ∝  Effort  Required  on  Social  Media    

∝  Symbol  means  ‘directly  proporEonal  to’  

We  can’t  all  have  it  as  easy  as  agencies  that  can  show  happy  ci>zens  with  big  checks!   Govies  are  geCng  very  crea>ve  with  social  media,  and  it’s  >me  to  get  agencies  talking  &  sharing  best  prac>ces.    

#GSMCHAT  • Bi-­‐weekly  chat  for  government  social  media  managers  • Starts  Thursday,  June  4  • 1pm  PDT  /  3pm  CDT  /  4pm  EDT  • First  topic  –  Government  Social  Media  Resources  • GSM  Podcast  within  next  month    

Member  AssociaEon  

• GSM  is  in  planning  stages  of  launching  a  member  associaEon  for  government  social  media  managers  • Summer  2015  Launch  • YOU  can  determine  what  this  associaEon  will  look  like    • Survey  being  developed  

THANK  YOU!  h"p://GovernmentSocialMedia.com  kristy@governmentsocialmedia.com      

Organic Reach Issues

229% Organic Reach and

Still Rising

How do we get verified status on Facebook? http://bit.ly/fbgovverify

Articles of Incorporation or Tax Exempt ID Letter/Certification are acceptable

Does verification aid search results for pages with lower numbers of followers/likes?

Question?

Verified Status Form

Verified Accounts &

govtech.com/social

Page names vs Username? What’s the difference? What about merging pages?

Are there restrictions on page names? (Must include City of, etc.) Who gets the name if more than one with same name?

facebook.com/username to change your Facebook URL (username)

Question?

Could you please provide an overview of

Facebook's policies on 1) intellectual

property and 2) reporting cyber-bullying?

https://www.facebook.com/help

Question?

What one piece of advice do you offer

government info officers for most

effectively using Facebook to

communicate with citizens?

Question?

How can municipal Facebook pages be

better represented on the geographic

place pages created by Facebook?

Question?

Is there a possibility to spread emergency

posts such as natural disaster information

broader without paying for a promotion?

(Amber Alerts, Safety Check)

Question?

How exactly does the new Business

Manager function for government staff

managing government pages? (personal

vs. work logins, pros/cons, etc.)

Explain “gray” accounts.

Question?

What are some search tools that can be

used for data mining within Facebook?

Question?

When do you anticipate FB will allow us to

view the newsfeeds of pages we manage

via the FB Pages app on iOS mobile

devices?

Question?

Do you have a recommendation for

blurring images / Address/ LP in videos

used on FB?

Any suggestions to get more people

watching our Facebook videos?

Question?

1st Amendments rights and violations.

When could we block a commenter? The

filters do not seem to work at times, is

there a fix?

Question?

I would like for our sheriff to be able to

post directly to our feed, using his

personal account, is this possible?

Question?

Lots of questions about the future for

government pages with Facebook.

(Discounted boosting, feature

enhancements likes polls, algorithm

changes, etc.)

Question?

What are your thoughts on hashtag use in

Facebook. Is it effective? How many

should we use?

Question?

Explain post targeting (gender, geographic

location, etc.)

Using post targeting to “expire” posts?

Does it remain on agency page after

expiration?

Question?

Live Questions?

Best Practices, Case Studies, Other Resources

GovLoop Guide to Facebook

http://direct.govloop.com/FacebookGuide

Katie Harbath katieharbath@fb.com

@KatieHarbath

Kristy Dalton kristy@governmentsocialmedia.com

@KristyDalton22

Luke Stowe lukestowe@gmail.com

@Luke Stowe

Thank You!