acebook'sMobile Dominance

We spend alot of timewith ourmobiledevices

Source: Pabak Sarkar

2.8 hours perday, to be exact

Source: KPCB Internet Trends

And 46 minutes of those 2.8hours are spent using ...

And 46 minutes of those 2.8hours are spent using ...Facebook

And 46 minutes of those 2.8hours are spent using ...Facebook Instagram

And 46 minutes of those 2.8hours are spent using ...Facebook Instagram Messenger

That's 27.4%of time spenton mobile

And it doesn't even includeall of Facebook's apps

WhatsApp, and its 800million active users, is

noticeably absent from thatlist.

As are the loads of otherFacebook apps like ...

GroupsPaperPages

RoomsRiffMoments

HelloSlingshotFacebookat Work

Not only does Facebookdominate time spent onmobile, it dominates real

estate in the app launcher.

As a result, Facebookgenerated 17.5% of globalmobile ad revenue in 2014.

Source: eMarketer

And 36.7% of US mobiledisplay ad revenue.

Source: eMarketer

And that's with minimalefforts to monetize

Instagram.

Facebook just started scalingadvertising in Instagram,

which could result in$2.8 billion in additionalmobile ad revenue within

the next two years.Source: eMarketer

But the biggest opportunityfor Facebook is the shift of

advertising dollars tomobile devices

Analysts expect mobileadvertising spend to catchup to the amount of time

spent on mobile.

Here's what MaryMeeker says aboutthe US market.

Source: KPCB Internet Trends

That's why eMarketerexpects mobile ad spend to

increase 185% by 2019,accounting for over one-quarter of total ad spend.

Source: eMarketer

With the amount of timeFacebook dominates on

mobile, it's poised tocapture a huge portion

of that ad spend.

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