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Recruiting 2.0Recruiting 2.0

David Freeman

Recruiting 2.0

• Why use social media? Low cost Power in numbers / large potential

audience Brand awareness Passive job seekers

Quality of hire vs. quantity of hire Multi-departmental value Ever growing demographic

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Why use blogs? Free to setup Easy to manage Easy integration Provides value to the readers Engage current employees

Resources: Blogger / Google

www.blogger.com

Recruiting 2.0

Why YouTube? Multiple uses for videos

Career Site Job Ads Social Media Sites

Impressive TrafficOver 80MM monthly

Resources: www.youtube.com

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Why Facebook? #1 Visited SM Site Jobs related applications CareerBuilder Relationship Easy to manage ad campaigns Easy to update

Links with other SM sites SR integration

Resources: www.facebook.com

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Tips & Tricks Use Video Update regularly Provide value Build “Fan” Page Promote away from FB Use campaigns to attract fans Earn “Fan Page” username Create FB Groups

Employee Groups Industry Groups

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Why Twitter? Fastest growing SM site Information moves quickly Easy to keep updated SR integration

Resources: www.twitter.com www.tweetmyjobs.com www.twitterjobsearch.com www.tweetdeck.com

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www.addthis.com

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Social Media Keys to Success…

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Identify your target audience

Choose correct sites

Build a branded profile

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Build your community Invite existing employees Invite candidate pool Encourage new visitors to join

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• Assign a resource(s) to manage your initiatives Interact with community Always GIVE more than you receive Keep pages fresh/up-to-date Provide interesting/engaging posts Share the reality Use tools to manage multiple SM sites

www.tweetdeck.com Twitter app for Facebook

Recruiting 2.0

• Make sure URL’s are traceable Use SR integration Understand search functionality and

make posts searchable http://search.twitter.com/operators

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• Be patient. A few hours to setup Seconds to post an update Longer to build relationships

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