Jobvite Summit'15 Chicago: Data Driven Recruiting by Erica Messick
Sonic Summit Recruiting 2.0
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supercharge your sonic knowledge Recruiting 2.0 Recruiting 2.0 David Freeman
description
SonicSummit Session: Recruiting 2.0
Transcript of Sonic Summit Recruiting 2.0
supercharge your
sonic knowledge
Recruiting 2.0Recruiting 2.0
David Freeman
Recruiting 2.0
• Why use social media? Low cost Power in numbers / large potential
audience Brand awareness Passive job seekers
Quality of hire vs. quantity of hire Multi-departmental value Ever growing demographic
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Why use blogs? Free to setup Easy to manage Easy integration Provides value to the readers Engage current employees
Resources: Blogger / Google
www.blogger.com
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Why YouTube? Multiple uses for videos
Career Site Job Ads Social Media Sites
Impressive TrafficOver 80MM monthly
Resources: www.youtube.com
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Why Facebook? #1 Visited SM Site Jobs related applications CareerBuilder Relationship Easy to manage ad campaigns Easy to update
Links with other SM sites SR integration
Resources: www.facebook.com
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Tips & Tricks Use Video Update regularly Provide value Build “Fan” Page Promote away from FB Use campaigns to attract fans Earn “Fan Page” username Create FB Groups
Employee Groups Industry Groups
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Why Twitter? Fastest growing SM site Information moves quickly Easy to keep updated SR integration
Resources: www.twitter.com www.tweetmyjobs.com www.twitterjobsearch.com www.tweetdeck.com
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www.addthis.com
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Social Media Keys to Success…
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Identify your target audience
Choose correct sites
Build a branded profile
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Build your community Invite existing employees Invite candidate pool Encourage new visitors to join
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• Assign a resource(s) to manage your initiatives Interact with community Always GIVE more than you receive Keep pages fresh/up-to-date Provide interesting/engaging posts Share the reality Use tools to manage multiple SM sites
www.tweetdeck.com Twitter app for Facebook
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• Make sure URL’s are traceable Use SR integration Understand search functionality and
make posts searchable http://search.twitter.com/operators
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• Be patient. A few hours to setup Seconds to post an update Longer to build relationships
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