SEO Roundtable DiscussionSoftware for Search

@ChrisBaggott @RandFish @WillCritchlow

Lessons from 2010

Personalization → Localization

Google Places Rankings

http://www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data

Twitter + Facebook Directly Influence Rankings

http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389

Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?

Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article

SEO Trends in 2011

2011!!

No “Canonical” SERPs

More Influence from Social

Growing Vertical Opportunities

(When) Will the Webspam Hammer Fall?

Software for Social & Search

© 2010 Compendium, All Rights Reserved

The Search Demand Curve

Blog Reality: What Percentage of Visitors are Brand New?

Volume / Traffic Correlation

© 2010 Compendium, All Rights Reserved

Add on Bonus: Customers also posted on Trip Advisor

Total Campaign Traffic So Far

© 2010 Compendium, All Rights Reserved

16%

9%

12%

18%

15%

16%

11%

16%

29%

SEOmoz PRO Features

SEOmoz PRO

http://pro.seomoz.org

Campaign Management

Crawl Diagnostics

Rank Tracking

On-Page Recommendations

Self + Competitive Link Data

mozBar

Open Site Explorer

The Primary Benefits of PRO

• Scale Your SEO Efforts (spend less time doing more)

• Keep Your SEO Safe (moz checks your site every week)

• One Source for all your SEO Metrics

• Installation or Dev Time Not Required

• Recommendations are Research-Backed

• We’re Constantly Upgrading Based on Your Feedback

Limits of AutomationWill Critchlow

Head of R&D, Distilled

“Every time I learn something new, it pushes something out of my brain”

Want:

“smart and gets things done”

(Some people) are good at hard problems

Examples - consulting“Welcome visitor, please find out selection of

[insert product] below, we have [number of products] items. We think you’ll like them!”

Examples - execution

Source: http://danmeth.com/post/77471620/my-trilogy-meter-1-in-a-series-of-pop-cultural

People are needed• To draw meaning from data(*)

• To build strategies• To research complex problems• To write great content(*)• To debug• For design(*)

(*) at the time of writing

The “Affiliate” PenaltyWhen do we build software?

Questions?

@ChrisBaggottBlog: blogging.compendiumblog.comEmail: chris@compendium.com

@RandFishBlog: www.seomoz.org/blogEmail: rand@seomoz.org

@WillCritchlowBlog: www.distilled.co.uk/blogEmail: will.critchlow@distilled.co.uk