Software for Search: Compendium, SEOmoz, & Distilled
52
SEO Roundtable Discussion Software for Search @ChrisBagg ott @RandFish @WillCritc hlow
-
Upload
compendium -
Category
Technology
-
view
1.348 -
download
0
description
Transcript of Software for Search: Compendium, SEOmoz, & Distilled
SEO Roundtable DiscussionSoftware for Search
@ChrisBaggott @RandFish @WillCritchlow
Lessons from 2010
Personalization → Localization
Google Places Rankings
http://www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data
Twitter + Facebook Directly Influence Rankings
http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article
SEO Trends in 2011
2011!!
No “Canonical” SERPs
More Influence from Social
Growing Vertical Opportunities
(When) Will the Webspam Hammer Fall?
Software for Social & Search
© 2010 Compendium, All Rights Reserved
The Search Demand Curve
Blog Reality: What Percentage of Visitors are Brand New?
Volume / Traffic Correlation
© 2010 Compendium, All Rights Reserved
Add on Bonus: Customers also posted on Trip Advisor
Total Campaign Traffic So Far
© 2010 Compendium, All Rights Reserved
16%
9%
12%
18%
15%
16%
11%
16%
29%
SEOmoz PRO Features
SEOmoz PRO
http://pro.seomoz.org
Campaign Management
Crawl Diagnostics
Rank Tracking
On-Page Recommendations
Self + Competitive Link Data
mozBar
Open Site Explorer
The Primary Benefits of PRO
• Scale Your SEO Efforts (spend less time doing more)
• Keep Your SEO Safe (moz checks your site every week)
• One Source for all your SEO Metrics
• Installation or Dev Time Not Required
• Recommendations are Research-Backed
• We’re Constantly Upgrading Based on Your Feedback
Limits of AutomationWill Critchlow
Head of R&D, Distilled
“Every time I learn something new, it pushes something out of my brain”
Want:
“smart and gets things done”
(Some people) are good at hard problems
Examples - consulting“Welcome visitor, please find out selection of
[insert product] below, we have [number of products] items. We think you’ll like them!”
Examples - execution
Source: http://danmeth.com/post/77471620/my-trilogy-meter-1-in-a-series-of-pop-cultural
People are needed• To draw meaning from data(*)
• To build strategies• To research complex problems• To write great content(*)• To debug• For design(*)
(*) at the time of writing
The “Affiliate” PenaltyWhen do we build software?
Questions?
@ChrisBaggottBlog: blogging.compendiumblog.comEmail: [email protected]
@RandFishBlog: www.seomoz.org/blogEmail: [email protected]
@WillCritchlowBlog: www.distilled.co.uk/blogEmail: [email protected]
