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Empowering your vision

Software Creative Service Offerings

03/09/2000

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Outline

What types of service does creative provide?

Service offerings

Who is involved in providing creative?

Creative services teams and roles

How do we provide the services?

Simplified process overview

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Outline

Service Offerings

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Service Offerings

Services fall into four generalized areas: Marketing, Human Factors, Creative and Production.

Services move from the conceptual/planning stages into concrete site development.

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Outline

Teams and Roles

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Project Teams

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Team Roles

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Team Roles

Team justification:

•provide integrated “full-service” creative solutions

•substantiate design and UI.

•provide checks and balances to ensure quality of service.

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Outline

Process Overview

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Process overview

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Phase One

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Brand Management Team

Consultation

•Assist client in defining brand concepts and general direction

Research

•Research and define a brand strategy and documents these findings.

Standardization

•Compile research into an information resource.

Roles:

Brand Manager

Technical Writer

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Phase Two

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Creative Team

Realizing Brand

•Actuating brand strategy with creative direction.

•Creative direction: concepts, tone/voice, message to viewer.

•Look & feel: colors, font, tagline, artwork, imagery.

•Multimedia elements that enhance brand messages

Roles:

Creative Director

Sr. Designer

Creative Writer

Web Technologist

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Phase Three

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Human Factors Team

Research & Testing

•User centric approach focused on UI & information clarity.

Consultation

•Present findings to substantiate or suggest re-work on creative.

Standardization

•Compile research into an information resource.

Roles:

Human Factors Specialist

Information Architect

Technical Writer

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Phase Four

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Creative Team

Realizing Product Design

•Incorporate Human Factors findings into initial designs.

•Interactivity considerations.

•Develops site storyboard and design style guide for client and internal creative production.

Roles:

Creative Director

Sr. Designer

Creative Writer

Web Technologist

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Phase Five

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Creative Production Team

Product Development

•Consistency with creative, interactivity and art direction

•Content aggregation

•Craftsmanship

•Collaboration with engineering development

Roles:

Web Producer

Designer

Copy Editor/Writer

Web Developer

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Phase 3

Phase 2

SDLC Integration

DiscoveryDiscoveryScoping,

High-LevelRequirements

Detailed Requirements, System Design,Implementation

Planning

DevelopmentTest,

RolloutDeployment Maintenance

VISION

Creative Production

Human Factors

Brand Investigation Creative Direction

Design Direction