Software Creative Services (2000)
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Empowering your vision Software Creative Service Offerings 03/09/2000
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21-Oct-2014 -
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Introduction to software creative services (now called User Experience Design) I developed in 2000. Adding for reference purposes. Terminology and some processes need updating, but much of the structure still applies today.
Transcript of Software Creative Services (2000)
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Empowering your vision
Software Creative Service Offerings
03/09/2000
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Outline
What types of service does creative provide?
Service offerings
Who is involved in providing creative?
Creative services teams and roles
How do we provide the services?
Simplified process overview
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Outline
Service Offerings
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Service Offerings
Services fall into four generalized areas: Marketing, Human Factors, Creative and Production.
Services move from the conceptual/planning stages into concrete site development.
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Outline
Teams and Roles
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Project Teams
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Team Roles
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Team Roles
Team justification:
•provide integrated “full-service” creative solutions
•substantiate design and UI.
•provide checks and balances to ensure quality of service.
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Outline
Process Overview
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Process overview
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Phase One
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Brand Management Team
Consultation
•Assist client in defining brand concepts and general direction
Research
•Research and define a brand strategy and documents these findings.
Standardization
•Compile research into an information resource.
Roles:
Brand Manager
Technical Writer
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Phase Two
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Creative Team
Realizing Brand
•Actuating brand strategy with creative direction.
•Creative direction: concepts, tone/voice, message to viewer.
•Look & feel: colors, font, tagline, artwork, imagery.
•Multimedia elements that enhance brand messages
Roles:
Creative Director
Sr. Designer
Creative Writer
Web Technologist
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Phase Three
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Human Factors Team
Research & Testing
•User centric approach focused on UI & information clarity.
Consultation
•Present findings to substantiate or suggest re-work on creative.
Standardization
•Compile research into an information resource.
Roles:
Human Factors Specialist
Information Architect
Technical Writer
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Phase Four
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Creative Team
Realizing Product Design
•Incorporate Human Factors findings into initial designs.
•Interactivity considerations.
•Develops site storyboard and design style guide for client and internal creative production.
Roles:
Creative Director
Sr. Designer
Creative Writer
Web Technologist
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Phase Five
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Creative Production Team
Product Development
•Consistency with creative, interactivity and art direction
•Content aggregation
•Craftsmanship
•Collaboration with engineering development
Roles:
Web Producer
Designer
Copy Editor/Writer
Web Developer
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Phase 3
Phase 2
SDLC Integration
DiscoveryDiscoveryScoping,
High-LevelRequirements
Detailed Requirements, System Design,Implementation
Planning
DevelopmentTest,
RolloutDeployment Maintenance
VISION
Creative Production
Human Factors
Brand Investigation Creative Direction
Design Direction
