description
Part of the free webinar series for nonprofits from SocialRaise, this is an introduction to how nonprofits can power their mission using "CRM"--Customer Relationship Management or Constituent Relationship Management--people database software that is focused on collecting, managing and using the information about the relevant people and activities connected to your nonprofit: volunteers, donors, sponsors, clients, supporters and more to raise money, deliver services and manage volunteers. Salesforce.com, the worldwide leader in CRM has committed to making nonprofits successful by granting $15k worth of the software available to each eligible nonprofit. This webinar presentation describes the value of a nonprofit CRM system, how to prepare for the organization for the project, the specifics of the value of Salesforce's nonprofit versions and how to get started. Speakers are SocialRaise Principal, Kevin LaManna, and Director of Sales & Marketing (and CRM/Data Geek) Cassie Dennis. SocialRaise is a Chicago-based digital agency who helps clients create brand awareness, communicate their messages and deliver results in this technology-driven world. Clients range from some of the smallest non-profits to the Fortune 500, though many have a focus on doing good while doing well.