Social Strategy

A Little Conversation

Hi! I’m Chris

I help companies with social media

EngagementRelationshipsEmotionConversationLikesFollowersHashtagsBroadcasting...

Is Social Media all about...

NO!

Social Media for business is

all about ROI.

It should help you become

more successful in your existing business

objectives

Business Objectives

Reputation management

Customer service

Brand equity

Sales

Marketing

Social Strategy: plan of action

to achieve particular goal or objective.Example

Use social media to attract new members to MyMicroInvest community by spreading

awareness about the platform, the companies and the results.

Social Tactics

Conversation management on Twitter,Facebook, LinkedIn and fora.

Rapid response through monitoring.

Content Strategy and Calendar.

Where are we now?

Are people talking about us?

Who is the audience?What do they say?On what platform?

What content works?What about our

competition?

Step I: Measure

Step 2: Goals, Objectives, KPI

SpecificMeasurableAttainableRelevantTime-bound

What do we want to do?

We want to reach a goal by using a tool

to achieve targets.

Step 3: Determine a strategy

What specific things will we do to reach

our targets and the goal?

- content strategy- conversation management- social media marketing

Step 4: determine your tactics

Unleash the social media manager.

Step 5: start the project!

I can help.

@chrisdemeyere

+32 486 59 00 70