Social Listening Strategy - Sysomos | Social Media ... Listening Strategy How listening to social...

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Social Listening Strategy How listening to social media conversations can inform your business strategy and more Kathleen Fetters Head of Digital Intelligence & Analytics September 26, 2017

Transcript of Social Listening Strategy - Sysomos | Social Media ... Listening Strategy How listening to social...

Page 1: Social Listening Strategy - Sysomos | Social Media ... Listening Strategy How listening to social media conversations can inform your business strategy and more ... Social media listening

Social Listening StrategyHow listening to social media conversations can

inform your business strategy and more

Kathleen FettersHead of Digital Intelligence & Analytics

September 26, 2017

Page 2: Social Listening Strategy - Sysomos | Social Media ... Listening Strategy How listening to social media conversations can inform your business strategy and more ... Social media listening

What are we going to cover?

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• The fundamentals of a social listening program

• Listening insights that have meaningful impact on the business

• Reporting on what is of value!

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Listening starts in-house

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Who is talking about First Republic Bank, what are they saying and what is the impact?

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What are we listening for?• First Republic• Gradifi• Competitors• Products• Finance industry• Adjunct events / news• Masquerading / brand infringement• Reputational risk• Research / vetting• Security - physical, corporate, cyber • Anything that impacts the business

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Social media is like a box of chocolates.....

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“There is gold in them thar social media hills!”

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Just when you think it is safe.....

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Social media listening is not for the faint of heart!

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Building a strong social listening program relies heavily on building a strong internal network

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Reporting “faster than a speeding bullet”

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Tips for effective listening

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• Know what the goals and objectives of your business are

• Be flexible

• Little things sometimes are THE BIG things

• Be flexible

• Establish partnerships outside of your functional group

• Be flexible

• Report on what matters – know your audience

• Be flexible

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Have questions? Let me open up my “Lessons Learned Files”

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For more information contact:Kathleen FettersHead of Digital Intelligence and [email protected] (415) 834-7210@nazamova

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It’s a privilege to serve you.

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Appendix

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IMAGE SOURCE INDEX

Slide 2 Teacher - https://s-media-cache-ak0.pinimg.com/564x/3b/f0/5f/3bf05f1a9ba7fded75490916b2bb3d8a.jpg

Slide 3 Listening -https://www.linkedin.com/mpr/mpr/shrinknp_400_400/AAEAAQAAAAAAAAXjAAAAJDI1ODExMWZjLTAwNjQtNDAxOC1iN2VkLTkwYTY3MzFmZmIzOQ.jpg

Slide 4 Snoopy - https://www.pinterest.com/pin/522347256758962534/

Slide 5 Forrest Gump - http://www.zerohedge.com/sites/default/files/images/user5464/imageroot/2014/12/Gump%20Chocolates%20-%20Clean.jpg

Slide 6 Miner - http://raregoldnuggets.com/blog/?p=3648

Slide 7 Jaws - http://www.parature.com/custserv-bigger-boat/

Slide 8 – Scream - http://angelsandapes.com/scream-queens/

Slide 9 Tom & Jerry - http://www.cartoonbucket.com/cartoon/cartoons/page/1919/

Slide 10 Superman- https://timpanogos.wordpress.com/2013/07/20/typewriter-of-the-moment-supermans-1950s-television//

Slide 11 Bugs Bunny - https://storybird.com/blog/2015/7/what-bugs-bunny-can-teach-us-about-characters/

Slide 12 My quote - http://www.cio.com/article/2825992/cmo-role/it-s-risky-business-when-cmos-tackle-tech-alone.html

Slide 13 File cabinet - http://rutheh.com/tag/file-cabinets/

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