Social Networking: What Every Young

Professional Should Know

presented by Aliza Sherman

Social media is...everywhere

So many social networks...

...so little time.

Web 2.0Web 2.0ToolsTools

Tools you can useblogs blogs blogs blogs

microblogmicroblogs s

microblogmicroblogs s

podcasts podcasts podcasts podcasts

videocasts videocasts videocasts videocasts

photo photo sharingsharingphoto photo

sharingsharing

video video sharingsharingvideo video

sharingsharingcontent content ratingrating

content content ratingrating

bookmark bookmark sharingsharing

bookmark bookmark sharingsharing

virtual virtual worldsworldsvirtual virtual worldsworlds

RSS feedsRSS feedsRSS feedsRSS feeds

social social networksnetworks

social social networksnetworks

wikiswikiswikiswikis

Lose credibilityLose opportunitiesLose your job

Perils of bad social networking

Posting about your job.Posting about your coworkers.Posting about your company.

Ways to lose your job

Put your best foot forward

Choose the right direction

Pick the right tools

Benefits of social media

1. Build your brand.2. Establish credibility.3. Expand your network.4. Get a job

5 Ways to Build Your Brand

1. Establish your brand attributes.2. Know your goals.3. Know your audience.4. Make connections.5. Share good information.

Your Social Media Triad

socialsocialresumeresumesocialsocial

resumeresume

blog or blog or microblomicroblo

g g

blog or blog or microblomicroblo

g g socialsocial

networknetworksocialsocial

networknetwork

Your Social Media Triad

Your enhanced resume

Your brand builder

Your professional platform

Your personal profile

Your mobile profile

1. Be professional

2. Be part of the conversations

3. Keep personal private

4. Watch what you say

5. Be careful what you upload

You’re in charge

Your future is now...

• @alizasherman on Twitter

• facebook.com/alizapilarsherman

• linkedin.com/in/alizasherman

• www.conversify.net

• aliza@conversify.net

Aliza Sherman