Social Networking: What Every Young Professional Should Know
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23-Sep-2014 -
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Transcript of Social Networking: What Every Young Professional Should Know
Social Networking: What Every Young
Professional Should Know
presented by Aliza Sherman
Social media is...everywhere
So many social networks...
...so little time.
Web 2.0Web 2.0ToolsTools
Tools you can useblogs blogs blogs blogs
microblogmicroblogs s
microblogmicroblogs s
podcasts podcasts podcasts podcasts
videocasts videocasts videocasts videocasts
photo photo sharingsharingphoto photo
sharingsharing
video video sharingsharingvideo video
sharingsharingcontent content ratingrating
content content ratingrating
bookmark bookmark sharingsharing
bookmark bookmark sharingsharing
virtual virtual worldsworldsvirtual virtual worldsworlds
RSS feedsRSS feedsRSS feedsRSS feeds
social social networksnetworks
social social networksnetworks
wikiswikiswikiswikis
Lose credibilityLose opportunitiesLose your job
Perils of bad social networking
Posting about your job.Posting about your coworkers.Posting about your company.
Ways to lose your job
Put your best foot forward
Choose the right direction
Pick the right tools
Benefits of social media
1. Build your brand.2. Establish credibility.3. Expand your network.4. Get a job
5 Ways to Build Your Brand
1. Establish your brand attributes.2. Know your goals.3. Know your audience.4. Make connections.5. Share good information.
Your Social Media Triad
socialsocialresumeresumesocialsocial
resumeresume
blog or blog or microblomicroblo
g g
blog or blog or microblomicroblo
g g socialsocial
networknetworksocialsocial
networknetwork
Your Social Media Triad
Your enhanced resume
Your brand builder
Your professional platform
Your personal profile
Your mobile profile
1. Be professional
2. Be part of the conversations
3. Keep personal private
4. Watch what you say
5. Be careful what you upload
You’re in charge
Your future is now...
• @alizasherman on Twitter
• facebook.com/alizapilarsherman
• linkedin.com/in/alizasherman
• www.conversify.net
Aliza Sherman