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Social Media and Nonprofits Gretchen Edwards, Lisa Snedeker, Joy Cook ConvergeSouth October 12, 2012

+Welcome

n  Gretchen Edwards

n  Lisa Snedeker

n  Joy Cook

+In the next 50 minutes...

n  Why is social media a valuable tool for nonprofits?

n  How can my nonprofit use social media?

n  What are best practices for managing social media going forward?

+Value

n  Of adults online:

66% use Facebook

20% use LinkedIn

16% use Twitter

—Pew Internet, “Photos and Videos as Social Currency Online,” September 13, 2012

+Value

n  46% of internet users post original photos and videos online they have created themselves

n  41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites

—Pew Internet, “Photos and Videos as Social Currency Online,” September 13, 2012

+Value

n  43% of nonprofits budget $0 for social networking activities

—Blackbaud, “2012 Nonprofit Social Networking Report,” April 2012

+Value

n  Get specific messages out to diverse audiences

n  Find and grow supporters

n  Offer resources your audience needs

n  Engage your audience by telling and sharing relevant stories

+LinkedIn

n  Utilize profiles, groups, company page

n  Identify potential volunteers and advocates

n  At Wake Forest, alumni found LinkedIn training incredibly valuable

+Twitter

n  Make a statement with each tweet

n  Keep the conversation going

n  Fundraise strategically

+Facebook

n  Foster personal communication

n  Facebook page vs. Facebook group

n  Utilize ads

+Facebook

n  Call to action

+Instagram

n  Share your message in a visual, personal way

n  Determine focus of presence

+Instagram

n  Increase engagement through hashtags and contests

+

+Storify

n  Curate and share social and web based content

n  Tell a story through the eyes of your audience

+Questions

n Gretchen Edwards @gretchEdwards

n Lisa Snedeker @lisa_snedeker

n Joy Cook @JoyCookPR