SOCIALTAILOR.COM DEC 2015

Social Media Trends(60 really useful minutes)

SOCIAL TAILORColin GilchristFounder / Director

SOCIALTAILOR.COM DEC 2015

CustomerWe are entering a new era of business in which your brand is defined by those who experience it.

SOCIALTAILOR.COM DEC 2015

SalesAdvertising = Instant Gratification

Social Media = Long Tail

SOCIALTAILOR.COM DEC 2015

Social AdvertisingCustomer (35-64):1.Facebook2.Instagram3.Pinterest4.Twitter5.LinkedIn

SOCIALTAILOR.COM DEC 2015

Social AdvertisingMobile Customer (13 – 24)1.SnapChat

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SOCIALTAILOR.COM DEC 2015

SOCIALTAILOR.COM DEC 2015

Ad BlockingLoads the browser faster, stops annoying ads showing up, increases privacy…

(Sept 2015 13% of the UK) France 27% / Germany 24% / Canada 18% / US 12%

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InfluencersBloggersYouTube & Instagram StarsJournalistsCEO Involvement

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SOCIALTAILOR.COM DEC 2015

3, 15, 30 seconds 5, 10 mins+

90% agencies plan FB video ads in 2017

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Groups v’s PublicationTrust is built by how often you show up

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Most UnderusedApplication on LinkedIn

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NOWImmediate = Periscope / Beme

In the moment, on the go, you’ve got my attention

SOCIALTAILOR.COM DEC 2015

New Platforms will struggle

Privacy

SOCIALTAILOR.COM DEC 2015

Buy Now Direct From the BrandFacebook / Pinterest (in app)

(Check your kids business model)

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Millennials expect Instant Messaging

LiveChat, Slack, FB, Whats App, Viber…

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CONTENTEscapism & EntertainmentInformation & UtilitySocial & People

SOCIALTAILOR.COM DEC 2015

FUTUREThe future of business is experiential, learn to create and cultivate meaningful experiences.

SOCIALTAILOR.COM DEC 2015

Colin Gilchrist @colingilchrist

SocialTailor.com93 Constitution StreetEdinburgh, EH6 7AE