Embracing Social Media to Enhance Your Professional

Footprint Jennifer Tomarchio, CPLP

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National Advisor for Chapters Sunshine Area

Poll: Are you a Linkedin user?

Poll: Are you on Facebook?

Poll: Do you use Twitter?

Social Media Revolutionhttp://youtu.be/0eUeL3n7fDs

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Tweet #ASTDSCC• During this collaborative session, please

feel free to Tweet your– Ideas / Tips / Discoveries / Ah Ha! Moments

• Everyone benefits!• Hashtags: #ASTDSCC #ASTD

#ASTDChapters• Mentions: @ASTDSCC @jenni694

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Today’s Purpose• Realize a greater networking profile

through the use of various social media channels.

• Expand your learning and marketing potential by leveraging social media.

• Encourage the use of a backchannel in your presentation design to engage learners and distribute your message beyond the physical room.

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When to Use What

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I eat ice cream

I “like” ice cream

I hang out with people who like ice cream

This is where I eat ice cream

Watch me eat ice cream

I’m skilled at eatingice cream

Here’s an ice cream recipe

Cool pictures of my ice cream

I write (blog) about ice cream

I recommend my favorite Places to buy and eat ice cream

I am listening to “We all scream for ice cream”

So What? / Why Tweet?• Get tips and ideas • Share ideas / opinions / ideas• Follow backchannels for richer content,

collaboration, and additional resources• Attend live Tweet chats on topics of

interest• It’s a learning tool!

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Getting Started• Set up your account – recognizable name• Brand yourself

– 1 line “bio”– Website address– Actual location– Use a picture…Don’t be an Egg Head!

• Find people to follow

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Tools / Apps HootSuite

TweetDeck

TweetChat.com – to follow hashtag during live chats

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LinkedIn – Today’s Resume• Create your profile / resume

– Add websites– Upload contacts– Get recommendations– Use to create discussion, job board, etc.– Get answers to today’s professional

challenges

ASTD National

Facebook• Create your business “fan” page

– Send messages directly to your fans– YouTube video box, content info, photos, blog– Post photos from events– Send “invites”– Upload notes (press releases)

ASTD National Fan PageASTD CPLP Group

Blogging• Publish ideas or discussion

– Write regularly• Most often linked to website

Misadventures in Learning Bloghttp://www.sharethebottle.com/

YouTube• “How To” Videos• Promote events / products / services

– South Florida Membership • Record Testimonials

– Sponsors

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Grow a Great Following1. Look for people you already know2. Display Tweets on your web page3. Offer something to followers / WIIFM4. Join a “conversation”5. Integrate your social networks6. Add Social Media links in email signature

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For More Info

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7 Twitter Strategies for Growing

a Great Followinghttp://t.co/awf0hDEa

5 Tips to Build a Powerful Network:http://t.co/B8vvg609

Marketing Planner• Blog 1 – 2x month• Twitter posts – increase frequency as event

approaches• Linkedin – start discussions related to topic / follow

up afterward• Facebook

– Post events / invites– Post Youtube videos to promote – Follow up with event photos – Media releases 19

Twitter Session Prep Worksheet• Get a moderator

– Speaker & moderator Twitter usernames• Links to blogs and websites• Hashtags to follow• Set up tweets to post during session

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Check the Backchannel

Jennifer Tomarchio, CPLPjennifer.tomarchio@firstdata.com

Mobile: 954-461-5724@jenni694

Thank You!