Using Social Media to Enhance Volunteer Effectiveness
-
Upload
daniella-nordin -
Category
Education
-
view
271 -
download
4
description
Transcript of Using Social Media to Enhance Volunteer Effectiveness
![Page 1: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/1.jpg)
Using Social Media to Enhance Volunteer EffectivenessDaniella Nordin, Online Community Manager
![Page 2: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/2.jpg)
Why social media?
Before
Now
![Page 3: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/3.jpg)
Why social media in higher ed? Student recruitment Student engagement Professional development School pride Alumni engagement General outreach In the classroom
FREE
![Page 4: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/4.jpg)
Where in the world is Skidmore? Facebook Twitter YouTube LinkedIn Pinterest Foursquare Formspring Google+ Flickr
![Page 5: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/5.jpg)
Why are we there?
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
Dec-11
Feb-12
Apr-12
Jun-12
Aug-12
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000
4,4004,4934,5624,6344,6994,7714,858
4,9865,191
5,2915,318
5,4815,545
5,6665,7395,803
5,9236,078
6,2686,515
Facebook Fans
Facebook Fans
2,433,147
![Page 6: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/6.jpg)
Why are we (really) there?
![Page 7: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/7.jpg)
Does it work?
#501Challenge Goal: increase young alumni engagement Challenge: get 501 donors on 5/01 for $50,000 Strategy: no direct mail; all online and social media, started
marketing one week prior to 5/01 Results
Reached 501 donors by 2:00 p.m. on 5/01 Reached 750 donors by 8:00 p.m. secured additional $25,000 Reached 1,000 donors by 11:00 p.m. for another $25,000 Total: 1,038 donors for $100,000 for Skidmore
![Page 8: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/8.jpg)
Does it work? Skidmore Student-to-Student (#SS2S) Goal: increase applications to Skidmore Strategy: utilize current students
Implemented Skidmore Student-to-Student (SS2S) Initiative Since launching in Oct. 2011, the page is consistently among the top
15 most-visited on the Admissions site Students and staff have answered 440 questions from prospective
students and their families Each blog averages 500+ views per month The top-visited blog has 1,651 visitors Three bloggers participated in one of four live chats this year, where
they helped answer nearly 500 questions!
![Page 9: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/9.jpg)
Why does it work? People!
Spreading the news Sharing experiences Talking about things they care about
2,433,147
![Page 10: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/10.jpg)
What can you say? News and updates Point people to posts of interest BUT don’t just talk; Listen
![Page 11: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/11.jpg)
On Facebook Like Skidmore College Share what’s in your news feed:
Photos Events Updates
Respond to questions Like posts and leave comments Tag us!
![Page 13: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/13.jpg)
But that’s just Facebook . . .
![Page 14: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/14.jpg)
What about Twitter?
@____ = say hi, reply to, direct your followers to
# = group tweets into a category or thread
RT = retweet
![Page 15: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/15.jpg)
Why Twitter? Real time News News aggregator SEO
Feb-11Mar-11Apr-11
May-11Jun-11Jul-11
Aug-11Sep-11Oct-11Nov-11Dec-11Jan-12Feb-12Mar-12Apr-12
May-12Jun-12Jul-12
Aug-12Sep-12Oct-12
0 500 1,000 1,500 2,000 2,500 3,000
829949
1,0301,099
1,1861,2841,324
1,5191,5701,597
1,6741,718
1,8311,929
2,0202,073
2,1502,203
2,3072,380
2,471
Twitter Followers
Twitter Followers
![Page 16: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/16.jpg)
And . . . YouTube LinkedIn Pinterest Foursquare Formspring Google+ Flickr
![Page 17: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/17.jpg)
Wherever you are . . . We are too.
![Page 18: Using Social Media to Enhance Volunteer Effectiveness](https://reader035.fdocuments.us/reader035/viewer/2022062704/555d983cd8b42a257b8b49ad/html5/thumbnails/18.jpg)
Trust your instincts.