Social media to enhance your profile
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Transcript of Social media to enhance your profile
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Embracing Social Media to Enhance Your Professional
Footprint Jennifer Tomarchio, CPLP
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National Advisor for Chapters Sunshine Area
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Poll: Are you a Linkedin user?
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Poll: Are you on Facebook?
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Poll: Do you use Twitter?
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Tweet #ASTDSCC• During this collaborative session, please
feel free to Tweet your– Ideas / Tips / Discoveries / Ah Ha! Moments
• Everyone benefits!• Hashtags: #ASTDSCC #ASTD
#ASTDChapters• Mentions: @ASTDSCC @jenni694
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Today’s Purpose• Realize a greater networking profile
through the use of various social media channels.
• Expand your learning and marketing potential by leveraging social media.
• Encourage the use of a backchannel in your presentation design to engage learners and distribute your message beyond the physical room.
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When to Use What
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I eat ice cream
I “like” ice cream
I hang out with people who like ice cream
This is where I eat ice cream
Watch me eat ice cream
I’m skilled at eatingice cream
Here’s an ice cream recipe
Cool pictures of my ice cream
I write (blog) about ice cream
I recommend my favorite Places to buy and eat ice cream
I am listening to “We all scream for ice cream”
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So What? / Why Tweet?• Get tips and ideas • Share ideas / opinions / ideas• Follow backchannels for richer content,
collaboration, and additional resources• Attend live Tweet chats on topics of
interest• It’s a learning tool!
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Getting Started• Set up your account – recognizable name• Brand yourself
– 1 line “bio”– Website address– Actual location– Use a picture…Don’t be an Egg Head!
• Find people to follow
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Tools / Apps HootSuite
TweetDeck
TweetChat.com – to follow hashtag during live chats
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LinkedIn – Today’s Resume• Create your profile / resume
– Add websites– Upload contacts– Get recommendations– Use to create discussion, job board, etc.– Get answers to today’s professional
challenges
ASTD National
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Facebook• Create your business “fan” page
– Send messages directly to your fans– YouTube video box, content info, photos, blog– Post photos from events– Send “invites”– Upload notes (press releases)
ASTD National Fan PageASTD CPLP Group
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Blogging• Publish ideas or discussion
– Write regularly• Most often linked to website
Misadventures in Learning Bloghttp://www.sharethebottle.com/
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YouTube• “How To” Videos• Promote events / products / services
– South Florida Membership • Record Testimonials
– Sponsors
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Grow a Great Following1. Look for people you already know2. Display Tweets on your web page3. Offer something to followers / WIIFM4. Join a “conversation”5. Integrate your social networks6. Add Social Media links in email signature
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For More Info
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7 Twitter Strategies for Growing
a Great Followinghttp://t.co/awf0hDEa
5 Tips to Build a Powerful Network:http://t.co/B8vvg609
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Marketing Planner• Blog 1 – 2x month• Twitter posts – increase frequency as event
approaches• Linkedin – start discussions related to topic / follow
up afterward• Facebook
– Post events / invites– Post Youtube videos to promote – Follow up with event photos – Media releases 19
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Twitter Session Prep Worksheet• Get a moderator
– Speaker & moderator Twitter usernames• Links to blogs and websites• Hashtags to follow• Set up tweets to post during session
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Check the Backchannel