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SOCIAL MEDIA TALKTwitter

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nickihicks

nickihicks

nickihicks

snickers1197

nickihicks

nickihicks1

HI, I’M NICKI

HICKS!

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Design. Develop. Optimize.

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WHAT’S THE POINT OF

USING TWITTER FOR

YOUR BUSINESS?

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WHAT’S THE POINT OF USING TWITTER FOR YOUR BUSINESS?

1 Get in front of your target audience.

2 Start conversations.

3 Build relationships.

4 Convert leads.

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IS TWITTER RIGHT

FOR YOUR BUSINESS?

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FIRST…A FEW TWITTER STATISTICS

1 There are over 310 million users on Twitter

2 100 million people are actively using Twitter every day

349% of Twitter users follow brands or companies, compared to 16% of overall social networks

442% learn about products/services, 41% provide opinions about products/services, and 19% seek customer supportStatistics above are from Digital Trends, SEC, and Convince & Convert.

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NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)

Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE

Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION

Statistics above are from Sprout Social.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER

1 Go to https://twitter.com/search-home.

2 Enter a search for your keyword.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER

1 Go to https://twitter.com/search-home.

2 Enter a search for your keyword.

3 Try Advanced Search for even more results by going to https://twitter.com/search-advanced.

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER

1 Go to https://twitter.com/search-home.

2 Enter a search for your keyword.

3 Try Advanced Search for even more results by going to https://twitter.com/search-advanced.

redvinestudio.com

A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER

1 Go to https://twitter.com/search-home.

2 Enter a search for your keyword.

3 Try Advanced Search for even more results by going to https://twitter.com/search-advanced.

redvinestudio.com

A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER

1 Go to https://twitter.com/search-home.

2 Enter a search for your keyword.

3 Try Advanced Search for even more results by going to https://twitter.com/search-advanced.

4 Discover who is talking about your industry.

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OK. SO YOU’RE

CONVINCED YOU NEED TO

BE ON TWITTER.

NOW WHAT?!

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STEP 1: CREATE YOUR ACCOUNT

Choose a username (or handle) that makes sense.

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STEP 1: CREATE YOUR ACCOUNT

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STEP 1: CREATE YOUR ACCOUNT

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STEP 2: GROW YOUR TWITTER AUDIENCE

1 Ask friends, family, and clients to follow you.

2Add your links…everywhere. Include “tweet” options on your blog and email signature, too.

3 Create ads.

4Engage your audience with content on your page, mentioning others, and using hashtags.

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HOW DO YOU MENTION SOMEONE?

Mentioning someone on Twitter is similar to Facebook. If you want a person (or another company) to see that you mentioned (or tweeted at) them, simply use “@[their handle].”

For example:

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WHAT IS A HASHTAG?

A hashtag is a word or phrase directly following the # symbol that depicts particular (searchable) content.

For example:

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STEP 3: CREATE CONTENT

1 Whether your own posts (past or present) or others, blogposts are a great way to engage your audience and drive traffic.

BLOGPOSTS

2 This is content specifically created to convert visitors. Examples include: whitepapers, eBooks, infographics, and more.

CONTENT OFFERS

3 If your email newsletters are archived on your website, share it with your social media audience, too.

EMAIL NEWSLET TERS

4 When you create a press release, share it on your social media channels for even more reach.

PRESS RELEASES OR INDUSTRY NEWS

5 Whether a hosted video (on a site like YouTube) or a direct upload to your social account, share videos.

VIDEOS

6 Photos should be part of every post, if possible. Posts with photos are engaged with more often than those without.

PHOTOS

7 From questions to FAQs to quizzes, engage your audience by prompting them to interact with you.

INTERACTIVE CONTENT

8 These posts can be salesy, show personality, and/or simply give your audience an idea of what goes on in your business on a daily basis.

“A DAY IN THE L IFE”

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STEP 4: CONTINUE TO GROW YOUR TWITTER FOLLOWING

1 Put links to your Twitter account everywhere.

2Share to your Facebook, LI, and other social profiles to increase reach.

3Find and follow new potential accounts that align with your targetaudience.

4 Engage your audience withcontent that makes sense.

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STEP 5: CONVERT YOUR FOLLOWING

1 Establish your expertise.

2 Engage your followers.

3 Push people toward content or content offers where they can convert.

4 Measure…everything.

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NOW…THE FUN PART:

MEASUREMENT

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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE

1 Start by measuring overall visits to your blog and website. Focus on where visitors are coming from.

VISITS

2 Next, look at where you are getting the most engagement from on your blog and social media between comments, likes, etc.

ENGAGEMENT

3 Then, measure leads. How many contact forms or email signups did you get?

LEADS

4 Last – and most importantly – how many sales were made? Backtrack to identify where those conversions came from and continuously improve your process.

CONVERSIONS

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TWITTER MEASUREMENT: TWITTER ANALYTICS

View your Twitter Analytics at https://analytics.twitter.com/.

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TWITTER MEASUREMENT: 3RD PARTIES (SPROUT SOCIAL)

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TWITTER MEASUREMENT: GOOGLE ANALYTICS

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TWITTER ADVERTISING

Check out your advertising options at https://ads.twitter.com/.

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QUESTIONS