Social Media StrategyINTRODUCTION

Shalini Bahl, PhDMindfulness & Personal Branding

M Factor & Mindful Universe

SCH MGMT 697SM – 01Innovative, Authentic, & Mindful Use of Social Media Strategy

Agenda Class Overview

Syllabus

• Goals & Expectations• The Schedule• Deliverables• Grading• Course Material• Technical help

Navigating Blackboard & Ning

Do You Have A Social Media Strategy

Endless Possibilities…

Distinguish Yourself

Be A Thought Leader

Change The World

"We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world."Fawaz Rashed

Egyptian RevolutionUsing Social Media

“If you have been affected by this storm and need help, post what you need, your neighbors in Monson will come to your

aid. We are a strong community and I know we can get through this” ~ Laura Sauriol

Post Tornado Help On Facebook

CLASS OVERVIEWInnovative. Authentic. Mindful.

1

InnovativeQuestionObserveExperimentNetwork

?

2

AuthenticEngageEducateInspireCollaborate

2

Mindful

Full Attention

Purposeful

Kind

Active, Not Reactive

SYLLABUS

• Goals & Expectations• The Schedule• Deliverables• Grading• Course Material• Technical help

Class Goals

New Mindset

Strategy

Best Practices

Online Presence

Expectations

• Responsible for learning

• Collaborative learning

• Using social media

• Reading, thinking, creating, & implementing

• Assessed on efforts and contributions

• CREATE A SCHEDULE

The Schedule

Deliverables1. Activities

Join Ning

Social Media Audit

Twitter

LinkedIn

Hootsuite & Schedule

Google Hangout

Social Media Plan

2. Discussions

Innovator’s Journal

Discussion Board

Blog Posts & Comments

3. Class Participation4. Final Presentation5. Hootsuite Certification (optional)

Grading

NAVIGATING BLACKBOARD

• Email: shalini@themindfulnessconnection.com • Website: http://mindfulsocialmedia.org/ • Blogs: Mindful Universe Blog• LinkedIn: http://www.linkedin.com/in/shalinibahl• SlideShare: http://www.slideshare.net/ShaliniBahl • Facebook:

https://www.facebook.com/MindfulUniverse

Ways to connect with me

Thank You For Participating!