Ross School of Business - Evening MBA - Fall 2007 Orientation
Social Media Strategy: Orientation For 697SM MBA Class
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Social Media Strategy INTRODUCTION Shalini Bahl, PhD Mindfulness & Personal Branding M Factor & Mindful Universe SCH MGMT 697SM – 01 Innovative, Authentic, & Mindful Use of Social Media Strategy
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This is the orientation for the social media strategy class that I teach for the blended (Online and full time MBA students) program.
Transcript of Social Media Strategy: Orientation For 697SM MBA Class
Social Media StrategyINTRODUCTION
Shalini Bahl, PhDMindfulness & Personal Branding
M Factor & Mindful Universe
SCH MGMT 697SM – 01Innovative, Authentic, & Mindful Use of Social Media Strategy
Agenda Class Overview
Syllabus
• Goals & Expectations• The Schedule• Deliverables• Grading• Course Material• Technical help
Navigating Blackboard & Ning
Do You Have A Social Media Strategy
Endless Possibilities…
Distinguish Yourself
Be A Thought Leader
Change The World
"We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world."Fawaz Rashed
Egyptian RevolutionUsing Social Media
“If you have been affected by this storm and need help, post what you need, your neighbors in Monson will come to your
aid. We are a strong community and I know we can get through this” ~ Laura Sauriol
Post Tornado Help On Facebook
CLASS OVERVIEWInnovative. Authentic. Mindful.
1
InnovativeQuestionObserveExperimentNetwork
?
2
AuthenticEngageEducateInspireCollaborate
2
Mindful
Full Attention
Purposeful
Kind
Active, Not Reactive
SYLLABUS
• Goals & Expectations• The Schedule• Deliverables• Grading• Course Material• Technical help
Class Goals
New Mindset
Strategy
Best Practices
Online Presence
Expectations
• Responsible for learning
• Collaborative learning
• Using social media
• Reading, thinking, creating, & implementing
• Assessed on efforts and contributions
• CREATE A SCHEDULE
Deliverables1. Activities
Join Ning
Social Media Audit
Hootsuite & Schedule
Google Hangout
Social Media Plan
2. Discussions
Innovator’s Journal
Discussion Board
Blog Posts & Comments
3. Class Participation4. Final Presentation5. Hootsuite Certification (optional)
Grading
NAVIGATING BLACKBOARD
• Email: [email protected] • Website: http://mindfulsocialmedia.org/ • Blogs: Mindful Universe Blog• LinkedIn: http://www.linkedin.com/in/shalinibahl• SlideShare: http://www.slideshare.net/ShaliniBahl • Facebook:
https://www.facebook.com/MindfulUniverse
Ways to connect with me
Thank You For Participating!
