@JFouts :: TatuDigital.com

Social Media StrategyData, Data, Everywhere, Now What!

@JFouts #BRANDSTORM2016

What Strategy?

Janet Fouts :: TatuDigital.com

Mindful Delivery

• Know who you are talking to

• How do they talk to each other?

• Where do they hang out?

• Spray and pray never works

• Build relationships more

• Less noise for noise’s sake

@JFouts #BRANDSTORM2016

Listen• Listen to networks internal and external

• Corporate news

• In the field

• Policy changes

• Insight into how your brand is perceived

• Insight into what the market wants

@JFouts #BRANDSTORM2016

Data is Awesome

@JFouts #BRANDSTORM2016

Too much data?

Not so much

@JFouts #BRANDSTORM2016

Tools you don’t use?

Not So Awesome

@JFouts #BRANDSTORM2016

Content for Content’s Sake?

Not So Awesome

@JFouts #BRANDSTORM2016

Data Mining for the good stuff

@JFouts #BRANDSTORM2016

Who uses analytics?

@JFouts #BRANDSTORM2016

What to look for

• Usability

• Affordability

• Cross channel

• Reporting-exportable

• Ability to slice and dice

@JFouts #BRANDSTORM2016

Google Trends

@JFouts #BRANDSTORM2016

Google Trends

@JFouts #BRANDSTORM2016

Google Trends

@JFouts #BRANDSTORM2016

Google Trends

@JFouts #BRANDSTORM2016

Google trends

@JFouts #BRANDSTORM2016

Google trends

@JFouts #BRANDSTORM2016

Google trends

@JFouts #BRANDSTORM2016

Buzzsumo

@JFouts #BRANDSTORM2016

Buzzsumo

@JFouts #BRANDSTORM2016

Buzzsumo

@JFouts #BRANDSTORM2016

Buzzsumo

@JFouts #BRANDSTORM2016

Buzzsumo

@JFouts #BRANDSTORM2016

Buzzsumo

@JFouts #BRANDSTORM2016

Buzzsumo

@JFouts #BRANDSTORM2016

Mention.com

@JFouts #BRANDSTORM2016

Mention.com

@JFouts #BRANDSTORM2016

Mention.com

@JFouts #BRANDSTORM2016

Mention.com

@JFouts #BRANDSTORM2016

Mention.com

@JFouts #BRANDSTORM2016

Trackur

@JFouts #BRANDSTORM2016

now what?• B2B, B2C or both?

• What are your resources?

• Time

• Funding

• Manpower

• Content or curation?

@JFouts #BRANDSTORM2016

Where is your crowd?

• User personas

• Where do they hang out?

• When do they go there?

• Why do they need you?

@JFouts #BRANDSTORM2016

When is your crowd?

@JFouts #BRANDSTORM2016

Curation?

• Share other’s content

• Create affinity

• Reciprocity is the name of the game

• Be a thought leader

@JFouts #BRANDSTORM2016

Feedly

@JFouts #BRANDSTORM2016

Feed to management

@JFouts #BRANDSTORM2016

Scoop.it

@JFouts #BRANDSTORM2016

Creation

• Written content

• Social shares

• Images

• Infographics

• Slideshare

@JFouts #BRANDSTORM2016

buffer and pablo

@JFouts #BRANDSTORM2016

Canva

@JFouts #BRANDSTORM2016

Content Calendars

@JFouts #BRANDSTORM2016

Trello

@JFouts #BRANDSTORM2016

What do you need to know?

• Janet@JanetFouts.com

• @Jfouts

• JanetFouts.com

• 408.216.7423