Social media strategy #BrandStorm2016

@JFouts :: TatuDigital.com

Social Media StrategyData, Data, Everywhere, Now What!

@JFouts #BRANDSTORM2016

What Strategy?

Janet Fouts :: TatuDigital.com

Mindful Delivery

• Know who you are talking to

• How do they talk to each other?

• Where do they hang out?

• Spray and pray never works

• Build relationships more

• Less noise for noise’s sake


Listen• Listen to networks internal and external

• Corporate news

• In the field

• Policy changes

• Insight into how your brand is perceived

• Insight into what the market wants


Data is Awesome


Too much data?

Not so much


Tools you don’t use?

Not So Awesome


Content for Content’s Sake?

Not So Awesome


Data Mining for the good stuff


Who uses analytics?


What to look for

• Usability

• Affordability

• Cross channel

• Reporting-exportable

• Ability to slice and dice


Google Trends


Google trends


Buzzsumo


Mention.com


Trackur


now what?• B2B, B2C or both?

• What are your resources?

• Time

• Funding

• Manpower

• Content or curation?


Where is your crowd?

• User personas

• Where do they hang out?

• When do they go there?

• Why do they need you?


When is your crowd?


Curation?

• Share other’s content

• Create affinity

• Reciprocity is the name of the game

• Be a thought leader


Feedly


Feed to management


Scoop.it


Creation

• Written content

• Social shares

• Images

• Infographics

• Slideshare


buffer and pablo


Canva


Content Calendars


Trello


What do you need to know?

• [email protected]

• @Jfouts

• JanetFouts.com

• 408.216.7423

mailto:[email protected]

Social media strategy #BrandStorm2016

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