Social Media SEO

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Social Media

“People don’t buy from companies. They buy from people.”

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Social Media Growth

Source: The Pew Research Center’s Internet & American Life Project tracking surveys, 2002-2011.

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Social Media Spend

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Social Media Industry Statistics

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HOW SOCIAL MEDIA INFLUENCES ORGANIC SEARCH

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Social sharing such as sharing & tweeting

are a component of organic search

ranking factor

Bing has direct relationship with Facebook

and uses the info as a ranking factors.

Google does not have direct level access to Facebook data. But is steadily emerging and is showing signs of ranking preference among Google account holders.

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Google Search Results

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Facebook – Bing Search Results

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Starts with Shareable Content

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Most Shareable Content

• Succinct posts

• Photos and videos

• Facts, tips & quotes

• Relevant and timely

• Call-to-action (ask questions, like this, share this, fill in the blanks)

Facebook’s Edge Rank Formula

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• Build Authoritative Presence (Profile) on a Social Media Outlet

• Building Social Audience to Share Content

How To Use Social Media for SEO

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Make It Be Seen

Be sure to optimize your social profile so that users can find you on the web:

1. Include target keywords (ex: healthcare provider, etc.) in the description about the company

2. Provide anchor text (ex: SEO Consultants) where ever possible throughout the account.

3. Optimize Image File Names (ex: Online Search Consultants.png) & Alt Tags (PPC Advertisers) when able.

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LinkedIn Social SEO Example

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Facebook Company Page

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Twitter Company Profile

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LinkedIn Company Profile

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YouTube Company Channel

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Wikipedia Company Profile

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Social Sharing Sites

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Social is More Then Facebook

Source: http://mashable.com/2011/08/19/stumbleupon-social-traffic/

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Earn Rankings Boost

More Searchers Biased to Seeing Your Stuff

Social Sharing SEO Cycle

• Growing your social network and sharing socially creates a virtuous cycle of marketing/influence.

Create Share-Worthy Content

Share Socially

Get Natural Links through Visibility

Earn More Social Followers

Network Amplification Grows Reach

Win the Internet

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Troy Lerner Troy@BooyahAdvertising.com 303-345-6619

facebook.com/Booyah

twitter.com/BooyahAgency

linkedin.com/company/booyah-

online-advertising/