@GoogleExpertsUK mark@stormchasersdigital.com

SocialMedia&SEO

IsSocialMediaImportantforSEO?

•  Googlesaystheydon’tdirectlyusesocialsignals,but

•  SEOcommunityagreesthatitdoescount•  Siteswithgoodsocialfollowinggethigherrankingsinshortertimeframe

IsSocialMediaImportantforSEO?

•  Usesocialmediatobuildsocialactivity,increaseoverallSEO

•  Regularlycreatebacklinksthatarefree•  Increasesreferraltraffic•  Engagepreviouscustomers

Analytics

•  Understandinghowpeopleareinteractingwithourstuff

GoogleAnalytics

YourAudience

Audience>Overview

YourAudience

•  Thelanguagetheyuse•  Countriesand/orcities•  Whichbrowser•  Operatingsystem

WhichSocialMedia?

Acquisition>Social>Overview

WhichSocialMedia?

•  Whichsocialmediachannel•  Percentageofsessions•  Setagoaltomonitorthevalue

SocialMediaEngagement

Acquisition>Social>User Flow

SocialMediaEngagement

•  Levelofengagement•  Whichchannelsneedabitoflove•  Orbeabandoned

PopularPages

Behaviour>Site Content>All Pages

PopularPages

•  Everyonethatinteractswithyoursite•  Whatinformationtheyareconsuming•  Typeofcontenttoshare

PointofOrigin

Audience>Geo>Location

PointofOrigin

PointofOrigin

•  Locationofvisitorswhentheycheckedin•  Whichareasperformbest;Country/Continent/City

•  Allowsyoutotailorcampaigns

CanITrackIndividualPosts?

https://ga-dev-tools.appspot.com/campaign-url-builder/

URLBuilder

https://ga-dev-tools.appspot.com/campaign-url-builder/

URLBuilder

•  WebsiteURL*(makethisthespecificpage)•  CampaignSource*(Facebook,Twitter)•  CampaignMedium(email,cpc,banner)•  CampaignName(Product,promo)•  CampaignTerm(Identifypaidkeywords)•  CampaignContent(usetodifferentiateads)

URLBuilder

•  WebsiteURL*(makethisthespecificpage)•  CampaignSource*(Facebook,Twitter)•  CampaignMedium(Appearson2ndAnalytics)•  CampaignName(Appearson1stAnalytics)•  CampaignTerm•  CampaignContent

1stAnalytics

Acquisition>Campaigns>All Campaigns

2ndAnalytics

ProfileURL’s

https://stormchasersdigital.com/resources/

@GoogleExpertsUK mark@stormchasersdigital.com