MILESTONE CONFIDENTIAL

Social Media Optimization Strategies

What is Social Media?

Social Media is empowering the voice of the world through sharing information online

The Use of Social Media

What is the purpose?

● Easily connect with people through various online outlets (different types of online media)

● Bring Targeted Traffic to your website

● Increase online buzz about yourself – Reputation Management

Social Media Dominates the Golden Triangle

How it works…

Social Media dominates the Golden Triangle. The top organic results shown below are from social media sites.

Impact of Social Media

This data is showing exactly when consumers are looking for this information. The majority are doing social media research during early shopping research or when trying to decide between a few different products. -emarketer.com 2008

Social Media Plan

Social Media Process

Tracking Social Media Plan Success

Number of Reviews / Comments / Posts

Number of Views / Subscribers / Friends

Urchin Referral Logs. Analyze log files to see the actual terms people search to reach your website

Ranking for Keywords

SERP Visibility

Third Party Tracking Tools (TrackUR.com, Google Alerts, etc.)

Example of Tracking Tool: TrackUR.com

With Trackur you can setup searches and automatically monitor the web for keywords that are important to you. This report shows websites and blog posts that mention “grand velas resort puerto vallarta”.

Results from TrackUR.com

This is an example of a personal blog that mentioned “Grand Velas Puerto Vallarta”

Where Social Media Plan Works Best !

Social media will work when the hotel or company is either located in a destination or has something unique to offer.

Social media requires a time commitment and energy from the client

It does not work if client is not involved in the process

It’s not the same “campaign” for everyone – it has to be specialized for each client

Establish Clear Online Strategy

Make Sure You Are Maximizing Online Marketing Strategies

• SEO- Search Engine Optimization

• PPC- Pay Per Click

Utilize Web 2.0 Strategies Early to Gain Advantage

User Generated Ratings

Blogs

Videos

Social Networking

Photo Sharing

Social Bookmarking

Articles and PR

Conclusion