HOW LARGE IS INDONESIA’S ONLINE POPULATION?

22.6m 4.4m 9.5m

29.2m 6.9m 5.3m

Why the growth in online?

• Economic growth is robust and consistent at around 6% per year, and personal spending levels are currently rising by over 10% per year.

• The middle class in Indonesia is growing rapidly, bringing with it strong demand for technology devices and online services.

• Intense competition between the mobile companies is pushing prices down and also raising consumer awareness through mass market advertising campaigns.

HOW DO INDONESIANS GET ONLINE?

Quick survey. Who has a:

60% of Internet users in Indonesia use a mobile phone to access the Internet.

5.5m Indonesians (or less than 10% of users) use home broadband

Warnet (internet café) still very popular in regional areas with poor connection

WHAT DO INDONESIANS DO ONLINE?

WHY SEARCH FOR PROPERTY ONLINE?

Jadi, KalauPrivate Owner tidak bisa ya??

Rumah123.com adalah Situs Properti No.1 diIndonesia

Bagian Dari iProperty Group

1

Rumah123.com merupakan bagian dari

Group portal propertiNo.1 di Asia

4.000.000 + Calon Pembeli Potensial Dari Seluruh Dunia

HOW TO MAKE ONLINE WORK FOR YOU

How to make online work for you

• Always add good quality, clear photos that have a point – don’t add 4 photos of the same room.

• Including 5 photos or more results in greater chance of lead generation than listings with under 5 photos.

• If your listing is low on leads / views, change things around.

• Follow up your leads within 24 hours. A hot lead is a good lead.

OVERSEAS TRENDS

Realestate advertising budget spent online

0%

10%

20%

30%

40%

50%

60%

USA UK Australia Malaysia Indonesia

USA

UK

Australia

Malaysia

Indonesia

That number has increased by 300% over the last two years, and is set to increase by at least 3 percent EVERY year from now on.