SOCIAL MEDIA MONITORING SOLUTIONS

Sysomos, Radian6, Post Rank & Google Reader

1. listen

2. analyze

3. engage

4. measure

TO GET US ALL ON THE SAME PAGE

WHAT’S THE PLAN?

1. Radian6 by Mark Timmons2. PostRank by Carol Leaman3. Sysomos by Nygel Weishar4. Google Reader by Alex Zagoumenov

Mark TimmonsBusiness Development ManagerRadian6.com P: 902.429.6913Twitter: http://twitter.com/markstimmons mark.timmons@radian6.com

Melanie BakerCommunity Manager, PostRank Inc.Email: melanie@postrank.comTwitter: @melle & @postrankhttp://postrank.com

Jay CloutierSenior Account ExecutiveO: 403.266.2444 C: 403.619.0628F: 403.266.2051E: jcloutier@marketwire.comTwitter: @CloutsLinkedIn: http://www.linkedin.com/in/jaycloutierGoogle: http://www.google.com/profiles/YYCClouts

alexander zagoumenovemail: alex.zagoumenov@gmail.commobile: 403.612.4706---www.zagoumenov.comca.linkedin.com/in/zagoumenovfacebook.com/zagoumenovtwitter.com/zagoumenov

Disclaimer: I’m not working for Google.

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http://www.youtube.com/watch?v=VSPZ2Uu_X3Y

SETTING UP THE MONITOR

1. Create an account: google.com/reader2. Go through the following simple steps to configure

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GETTING DOWN TO THE PROCESS

1. Checking the feed2. Filtering the garbage out3. Filtering action items in4. Getting the report together

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ON REPORTING FORMATS

1. Can be MS Word OR MS Excel spreadsheet2. But has to be convenient to prepare and take action

THINGS TO REMEMBER

1. Frequency (daily, weekly)2. Improvement (constant)3. Convenience (report format preps)4. Simplicity (to take action)5. Org. structure (who prepares, who engages)

SO WHAT’S THE MESSAGE?

Social media is about creating meaningful conversations.

Every good conversation starts with good listening.

1. Thank You!2. Doug Lacombe3. Third Tuesday Calgary4. Metropolitan Grill5. GoToMeetings6. Mark at Radian67. Carol at PostRank8. Nygel at Sysomos9. Alex at zagoumenov.com