Social media monitoring event by Third Tuesday Calgary
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SOCIAL MEDIA MONITORING SOLUTIONS Sysomos , Radian6 , Post Rank & Google Reader
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Quick overview of key social media monitoring vendors: Radian6, Sysomos and PostRank. A quick overview of Google Reader as a social media monitoring dashboard (how to guide).
Transcript of Social media monitoring event by Third Tuesday Calgary
SOCIAL MEDIA MONITORING SOLUTIONS
Sysomos, Radian6, Post Rank & Google Reader
1. listen
2. analyze
3. engage
4. measure
TO GET US ALL ON THE SAME PAGE
WHAT’S THE PLAN?
1. Radian6 by Mark Timmons2. PostRank by Carol Leaman3. Sysomos by Nygel Weishar4. Google Reader by Alex Zagoumenov
Mark TimmonsBusiness Development ManagerRadian6.com P: 902.429.6913Twitter: http://twitter.com/markstimmons [email protected]
Melanie BakerCommunity Manager, PostRank Inc.Email: [email protected]: @melle & @postrankhttp://postrank.com
Jay CloutierSenior Account ExecutiveO: 403.266.2444 C: 403.619.0628F: 403.266.2051E: [email protected]: @CloutsLinkedIn: http://www.linkedin.com/in/jaycloutierGoogle: http://www.google.com/profiles/YYCClouts
alexander zagoumenovemail: [email protected]: 403.612.4706---www.zagoumenov.comca.linkedin.com/in/zagoumenovfacebook.com/zagoumenovtwitter.com/zagoumenov
Disclaimer: I’m not working for Google.
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SETTING UP THE MONITOR
1. Create an account: google.com/reader2. Go through the following simple steps to configure
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GETTING DOWN TO THE PROCESS
1. Checking the feed2. Filtering the garbage out3. Filtering action items in4. Getting the report together
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ON REPORTING FORMATS
1. Can be MS Word OR MS Excel spreadsheet2. But has to be convenient to prepare and take action
THINGS TO REMEMBER
1. Frequency (daily, weekly)2. Improvement (constant)3. Convenience (report format preps)4. Simplicity (to take action)5. Org. structure (who prepares, who engages)
SO WHAT’S THE MESSAGE?
Social media is about creating meaningful conversations.
Every good conversation starts with good listening.
1. Thank You!2. Doug Lacombe3. Third Tuesday Calgary4. Metropolitan Grill5. GoToMeetings6. Mark at Radian67. Carol at PostRank8. Nygel at Sysomos9. Alex at zagoumenov.com
