A Model for Social Media A Roadmap for Business

A RedShift Presentationby mary wynne-wynter

Agenda

• Pre-requisites

• Experiential learning

• Actionable metrics

ExternalInternal

The Same Issues

Agenda

• Pre-requisites

• Experiential learning

• Actionable metrics

• Examples: External - Internal

Pre-requisites• Acceptance

• Strategy

• Content

• Community

• Voice

• Purpose

Acceptance

• Shift in power

• Commerce: from seller to buyer

• Knowledge: from employer to employee

• Transparency & authenticity

• Nothing like traditional media

• No direct link to sales

• Not a campaign

Content

Community

• Who are they?

• What do they know?

• What do they need?

• How to respond?

Community: Segmentation Example

Voice: Be Integral

• I am

• We are

Purpose: Be Integral

• Is this initiative good for me?

• ...for us?

• ...for the community?

• ...for a greater good?

Integral Voice & Purpose

Agenda

• Pre-requisites

• Experiential learning

• Actionable metrics

• Examples: External - Internal

Experiential Learning

• Think Qualitative

• Example: Return on Natural Influence: - RO(n)I

• Social Capital

• Brand Awareness

• Sense Response

Experiential Learning

• Ask good questions and make good assumptions about:

• Industry

• Business

• Market

• Customers

Experiential LearningAssumptions are core individual and collective (culture) beliefs that are examined for truth.

Experiential Learning

• How to begin

• Do no harm

• Roadmap to RO(n)I

Experiential Learning Model

Agenda

• Pre-requisites

• Experiential learning

• Actionable metrics

• Examples: External - Internal

Actionable Metrics

• Quantitative: track the process

• What’s changed as a result of our initiative?

• Drill down to actions/responses

• Are changes in agreement with assumptions and core beliefs?

• Adjust/change assumptions/beliefs

• Adjust/change process

• Repeat - Model

Example: Model

Agenda

• Pre-requisites

• Experiential learning

• Actionable metrics

• Examples: External - Internal

Examples: External

Focus

• What are you doing?

• Connect and share

• Create your own

• Centralized “me”

• Serve and supportCustom Platforms

Internal - IntranetFocus

• what are you working on?

• get things done

• get projects done

Success stories

• IBM-Beehive-Wiki-Media Library-Enterprise Tagging

• Best Buy-Blue Shirt Nation

Custom Platforms

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