Social Media Model
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Transcript of Social Media Model
A Model for Social Media A Roadmap for Business
A RedShift Presentationby mary wynne-wynter
Agenda
• Pre-requisites
• Experiential learning
• Actionable metrics
ExternalInternal
The Same Issues
Agenda
• Pre-requisites
• Experiential learning
• Actionable metrics
• Examples: External - Internal
Pre-requisites• Acceptance
• Strategy
• Content
• Community
• Voice
• Purpose
Acceptance
• Shift in power
• Commerce: from seller to buyer
• Knowledge: from employer to employee
• Transparency & authenticity
• Nothing like traditional media
• No direct link to sales
• Not a campaign
Content
Community
• Who are they?
• What do they know?
• What do they need?
• How to respond?
Community: Segmentation Example
Voice: Be Integral
• I am
• We are
Purpose: Be Integral
• Is this initiative good for me?
• ...for us?
• ...for the community?
• ...for a greater good?
Integral Voice & Purpose
Agenda
• Pre-requisites
• Experiential learning
• Actionable metrics
• Examples: External - Internal
Experiential Learning
• Think Qualitative
• Example: Return on Natural Influence: - RO(n)I
• Social Capital
• Brand Awareness
• Sense Response
Experiential Learning
• Ask good questions and make good assumptions about:
• Industry
• Business
• Market
• Customers
Experiential LearningAssumptions are core individual and collective (culture) beliefs that are examined for truth.
Experiential Learning
• How to begin
• Do no harm
• Roadmap to RO(n)I
Experiential Learning Model
Agenda
• Pre-requisites
• Experiential learning
• Actionable metrics
• Examples: External - Internal
Actionable Metrics
• Quantitative: track the process
• What’s changed as a result of our initiative?
• Drill down to actions/responses
• Are changes in agreement with assumptions and core beliefs?
• Adjust/change assumptions/beliefs
• Adjust/change process
• Repeat - Model
Example: Model
Agenda
• Pre-requisites
• Experiential learning
• Actionable metrics
• Examples: External - Internal
Examples: External
Focus
• What are you doing?
• Connect and share
• Create your own
• Centralized “me”
• Serve and supportCustom Platforms
Internal - IntranetFocus
• what are you working on?
• get things done
• get projects done
Success stories
• IBM-Beehive-Wiki-Media Library-Enterprise Tagging
• Best Buy-Blue Shirt Nation
Custom Platforms
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