Post on 29-Nov-2014
description
What is social media?
Niv Calderon
2012
Company
customers customers customers
traditional marketing is a monologue
Company
customers
employees
investors
customers
customers
customers customers
investors
investors
customers
competitor
customers
competitor
social media marketing is conversation
Social media marketing is about engaging users on social platforms to build an idea or brand awareness, increase visibility, and possibly sell a product or service. But first of all…
Let go
Watch TED video:
http://bit.ly/yR80DI
SMM Social media marketing
company culture
online reputation
Mngt.
Conversation
buzz
analytics
Turn company social
Teach employees to use tools
company culture
online reputation
Mngt.
Crisis management
Online PR
Monitoring and tracking your brand
listen
(This is monitoring your brand)
Engage customers
Get involved in conversations
Blogs – viral videos – forums – social platforms – viral campaign
Conversation
Talk
With
Talk To
Talk
With
Talk To
Talk
With
Talk
With
Initiate buzz
Creativity
Engage bloggers/buzzers
buzz
Turn customers into evangelists
Old Spice Video:
http://www.youtube.com/watch?v=owGykVbfgUE
Old Spice video responses to Twitter:
http://www.youtube.com/playlist?list=PL484F058C3EAF7FA6&feature=plcp
Monitor
Analyze
analytics
Adapt
Let’s Drink something?
Video on YouTube:
http://www.youtube.com/watch?v=H0519-SUSjE
TODA !!!
Niv Calderon
nivcalderon@gmail.com
@nivcalderon
Facebook.com/nivcalderon