Marketing Dynamics “Flat” versions (Canadian Edition ... Dyna… · Ch 8: Marketing for...
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BUSINESS (GRADE 11) 12 Marketing Dynamics (Canadian Edition) © 2013 Grade 11 – 12 Canadian Author and Consultant: Greg Gregoriou Authors: Brenda Clark, Jennie Sobel, Cynthia Gendall Basteri New for BMI3C (Ontario) and Marketing 11 (BC) This new print and online resource introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian and international examples are integrated throughout. Student Book Highlights • Enduring concepts and understandings in the Student Book • Emphasis on rich discussion, thinking, and application • Infuses 21st century skill development, financial literacy, environmental issues, social responsibility, and Aboriginal content and perspectives • Integrates Canadian and international examples throughout Part 1 — Marketing Basics Ch 1: Marketing Is Dynamic Ch 2: Business Basics Ch 3: The Marketing Concept Ch 4: Market Forces Part 2 — Reaching Your Market Ch 5: Targeting a Market Ch 6: Consumers and Competition Ch 7: Marketing Research Ch 8: Marketing for Non-Profit Organizations Ch 9: Information Technology and Social Media Part 3 — The Marketing Mix Ch 10: What Is a Product? Ch 11: Branding Ch 12: What Is Price? Ch 13: Price Determination Ch 14: What Is Place? Ch 15: What Is Promotion? Ch 16: The Sales Process Part 4 — Government and Trade Ch 17: Role of Government Ch 18: International Trade and Marketing Part 5 — Issues and Trends in Marketing Ch 19: Social Responsibility in Marketing Ch 20: Global Marketing Trends Table of Contents Marketing Dynamics (Canadian Edition) Marketing Dynamics Special Bundle (includes 1 Student Book and 1 Single-User/1-Year Student Website License) 9780199013807 $66.00 Student Book 9780199007431 $60.00 Teacher’s Course Guide 9780199007462 $50.00 Marketing Dynamics Online Student Website Single-User License: 1 Year (Access code delivered electronically) 9780199011254 $15.00 School License: Unlimited Users/Term 9780199007448 $2,500.00 Online Teaching Program Single-User License: Unlimited Term 9780199011780 $500.00 School License: Unlimited Users/Term 9780199007455 $1,000.00 Buy a class set of the Student Book and get the Student Website School License: Unlimited Users/Term at 25% off — Only $1875! *Promo Code Required: 40000037 Expiry Date: Sept. 30, 2014 *Special Offer!
Transcript of Marketing Dynamics “Flat” versions (Canadian Edition ... Dyna… · Ch 8: Marketing for...
BUSINESS (GRADE 11)
12
Marketing Dynamics (Canadian Edition) © 2013Grade 11 – 12
Canadian Author and Consultant: Greg Gregoriou Authors: Brenda Clark, Jennie Sobel, Cynthia Gendall Basteri
New for BMI3C (Ontario) and Marketing 11 (BC)This new print and online resource introduces students to the fundamental conceptsofmarketing,themarketingmix,trendsandissuesinmarketing,and the development and analysis of a marketing plan. Canadian and international examples are integrated throughout.
Student Book Highlights•EnduringconceptsandunderstandingsintheStudentBook
•Emphasisonrichdiscussion,thinking,andapplication
•Infuses21stcenturyskilldevelopment,financialliteracy,environmentalissues,socialresponsibility,andAboriginalcontentandperspectives
•IntegratesCanadianandinternationalexamplesthroughout
“Flat” versions
“Glossy” versions
“Flat” versions
“Glossy” versions
“Flat” versions
“Glossy” versions
“Flat” versions
“Glossy” versions
Part 1 — Marketing BasicsCh 1: Marketing Is DynamicCh 2: Business BasicsCh 3: The Marketing ConceptCh 4: Market Forces
Part 2 — Reaching Your MarketCh 5: Targeting a MarketCh 6: Consumers and CompetitionCh 7: Marketing ResearchCh8:MarketingforNon-ProfitOrganizationsCh 9: Information Technology and Social Media
Part 3 — The Marketing MixCh10:WhatIsaProduct?Ch 11: BrandingCh12:WhatIsPrice?Ch 13: Price DeterminationCh14:WhatIsPlace?Ch15:WhatIsPromotion?Ch 16: The Sales Process
Part 4 — Government and TradeCh 17: Role of Government Ch 18: International Trade and Marketing
Part 5 — Issues and Trends in MarketingCh 19: Social Responsibility in MarketingCh 20: Global Marketing Trends
Table of Contents
Marketing Dynamics (Canadian Edition)Marketing DynamicsSpecial Bundle (includes 1 Student Book and 1 Single-User/1-Year Student Website License)
9780199013807 $66.00
Student Book 9780199007431 $60.00Teacher’s Course Guide 9780199007462 $50.00Marketing Dynamics OnlineStudent WebsiteSingle-User License: 1 Year (Access code delivered electronically) 9780199011254 $15.00School License: Unlimited Users/Term 9780199007448 $2,500.00Online Teaching ProgramSingle-User License: Unlimited Term 9780199011780 $500.00School License: Unlimited Users/Term 9780199007455 $1,000.00
Buy a class set of the Student Book and get the Student Website School License: Unlimited Users/Term at 25% off — Only $1875!
*Promo Code Required: 40000037 ExpiryDate:Sept.30,2014
*Special
Offer!
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BUSINESS (GRADE 11)
Phone: 1.800.387.8020 | Fax: 1.800.665.1771 | Email: [email protected] | Web: www.oupcanada.com
Marketing Dynamics Online
Interactive e-Book: The complete Student Book with interactive learning tools.
Notebook: Step-by-step activities for creating a marketing plan, adding notes, and bookmarking media from the site.
Self-Checks: Over 650 multiple-choice and true/false questions.
Glossary and Handbook: Includes definitions as well as how-to support for creating a marketing plan, and more!
Multi-media: Links to current and relevant videos, infographics, websites, ads, articles, and case studies. Reviewed and updated annually.
DECA Plus: Authentic DECA activities and additional original case studies.
Downloads: All learning support sheets, assessment tools, and DECA activities.
Interactive e-Book Multi-mediaGlossary and Handbook
Notebook DECA PlusSelf-Checks Downloads
OXFORDNEXT
“Flat” versions
“Glossy” versions
“Flat” versions
“Glossy” versions
“Flat” versions
“Glossy” versions
Online Teaching Program• Includes everything the student sees, plus
comprehensive teaching notes, answer keys, and links to line masters, assessment tools, and instructional PowerPoint slides.
• Teacher-only downloads include ExamView® Testbank and an Oxford test generator, modifiable Word files for all learning supports and assessment tools, and printable teaching notes.
Teacher’s Course Guide (print)• Provides an overview of all content and
tools in the print and online resources.
• Offers teachers resources for instructional planning and assessment.
Student Website
