BUSINESS (GRADE 11)

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Marketing Dynamics (Canadian Edition) © 2013Grade 11 – 12

Canadian Author and Consultant: Greg Gregoriou Authors: Brenda Clark, Jennie Sobel, Cynthia Gendall Basteri

New for BMI3C (Ontario) and Marketing 11 (BC)This new print and online resource introduces students to the fundamental conceptsofmarketing,themarketingmix,trendsandissuesinmarketing,and the development and analysis of a marketing plan. Canadian and international examples are integrated throughout.

Student Book Highlights•EnduringconceptsandunderstandingsintheStudentBook

•Emphasisonrichdiscussion,thinking,andapplication

•Infuses21stcenturyskilldevelopment,financialliteracy,environmentalissues,socialresponsibility,andAboriginalcontentandperspectives

•IntegratesCanadianandinternationalexamplesthroughout

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“Glossy” versions

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“Glossy” versions

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Part 1 — Marketing BasicsCh 1: Marketing Is DynamicCh 2: Business BasicsCh 3: The Marketing ConceptCh 4: Market Forces

Part 2 — Reaching Your MarketCh 5: Targeting a MarketCh 6: Consumers and CompetitionCh 7: Marketing ResearchCh8:MarketingforNon-ProfitOrganizationsCh 9: Information Technology and Social Media

Part 3 — The Marketing MixCh10:WhatIsaProduct?Ch 11: BrandingCh12:WhatIsPrice?Ch 13: Price DeterminationCh14:WhatIsPlace?Ch15:WhatIsPromotion?Ch 16: The Sales Process

Part 4 — Government and TradeCh 17: Role of Government Ch 18: International Trade and Marketing

Part 5 — Issues and Trends in MarketingCh 19: Social Responsibility in MarketingCh 20: Global Marketing Trends

Table of Contents

Marketing Dynamics (Canadian Edition)Marketing DynamicsSpecial Bundle (includes 1 Student Book and 1 Single-User/1-Year Student Website License)

9780199013807 $66.00

Student Book 9780199007431 $60.00Teacher’s Course Guide 9780199007462 $50.00Marketing Dynamics OnlineStudent WebsiteSingle-User License: 1 Year (Access code delivered electronically) 9780199011254 $15.00School License: Unlimited Users/Term 9780199007448 $2,500.00Online Teaching ProgramSingle-User License: Unlimited Term 9780199011780 $500.00School License: Unlimited Users/Term 9780199007455 $1,000.00

Buy a class set of the Student Book and get the Student Website School License: Unlimited Users/Term at 25% off — Only $1875!

*Promo Code Required: 40000037 ExpiryDate:Sept.30,2014

*Special

Offer!

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BUSINESS (GRADE 11)

Phone: 1.800.387.8020 | Fax: 1.800.665.1771 | Email: customer.service.ca@oup.com | Web: www.oupcanada.com

Marketing Dynamics Online

Interactive e-Book: The complete Student Book with interactive learning tools.

Notebook: Step-by-step activities for creating a marketing plan, adding notes, and bookmarking media from the site.

Self-Checks: Over 650 multiple-choice and true/false questions.

Glossary and Handbook: Includes definitions as well as how-to support for creating a marketing plan, and more!

Multi-media: Links to current and relevant videos, infographics, websites, ads, articles, and case studies. Reviewed and updated annually.

DECA Plus: Authentic DECA activities and additional original case studies.

Downloads: All learning support sheets, assessment tools, and DECA activities.

Interactive e-Book Multi-mediaGlossary and Handbook

Notebook DECA PlusSelf-Checks Downloads

OXFORDNEXT

“Flat” versions

“Glossy” versions

“Flat” versions

“Glossy” versions

“Flat” versions

“Glossy” versions

Online Teaching Program• Includes everything the student sees, plus

comprehensive teaching notes, answer keys, and links to line masters, assessment tools, and instructional PowerPoint slides.

• Teacher-only downloads include ExamView® Testbank and an Oxford test generator, modifiable Word files for all learning supports and assessment tools, and printable teaching notes.

Teacher’s Course Guide (print)• Provides an overview of all content and

tools in the print and online resources.

• Offers teachers resources for instructional planning and assessment.

Student Website